ATLANTA, April 28, 2008 (PRIME NEWSWIRE) -- It may only be a Monday, but something exciting is going on in your city...and before now, you might have missed it. www.SneakySunday.com, the all-new website that encourages users to "go out on a school night," officially launches its site for more than 80 cities throughout the country today. Introduced to test markets in the fall of 2007, the site has all-new features and content to provide locals and visitors honest, unbiased recommendations on the premier bars, clubs, restaurants, music venues, hotels, shopping and leisure spots that will guarantee "whatever you're into" any night of the week. And, because some users need to see exactly what they're getting into, www.SneakySunday.com will debut a video counterpart. www.SneakySunday.tv will debut in the coming weeks and feature original programming and insider access to the cities' hottest spots in a short-form, documentary-style video-review site produced by Brian Hall (The Real World and The Simple Life, among others).
What is it that makes www.SneakySunday.com better than similar sites? It's designed to highlight those undercover (sneaky) nightspots that are THE place to be on, say, a Tuesday. Looking for the perfect Bloody Mary on a Sunday in Atlanta? The best singles scene in Denver on a Wednesday? How about the finest pool tables that Houston has to offer? Look no further. While most sites focus on weekend activity (and don't worry, Sneaky has that covered, too), the six co-founders and nationwide network of night owls know that there are five other days of the week to let loose. And the listings aren't for sale; they are true, unbiased reviews from field reps who have been screened and interviewed to fit the www.SneakySunday.com target demographic. The sleek site is also visually appealing, incredibly user-friendly and covers every major metropolitan area in the U.S.
The masterminds behind the "insider" site are savvy enough to realize they can't be everything to everyone, nor do they want to be. Their brand is for locals and business travelers ages 24-40. "We want to be an upscale, generational brand rather than just a directory," says Paul Broft, the Atlanta-based CEO of www.SneakySunday.com. According to Broft, this demographic is a "sweet spot" of individuals who have a high disposable income and go out several times a week. Dean Roland, guitarist for the multi-platinum rock band Collective Soul and www.SneakySunday.com's chief strategy officer, realizes the impact of this demographic and need for a "go-to" nightlife site from his touring experiences. "Sneaky Sunday is a logical extension of my travels touring with the band for over a decade and it's something I wish had been around long before," says Roland. "We want to revolutionize the way people get access to high-quality, unbiased, uncensored recommendations and information."
www.SneakySunday.com is now launching in the following cities: Albuquerque, Ann Arbor, Athens, Atlanta, Atlantic City, Austin, Baltimore, Birmingham, Boise, Boston, Buffalo, Burlington, Chapel Hill, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Dayton, Denver, Detroit, Fort Lauderdale, Fort Worth, Gainesville, Hartford, Houston, Indianapolis, Jacksonville, Kansas City, Knoxville, Las Vegas, Little Rock, Los Angeles-Hollywood, Los Angeles-Westside, Louisville, Lubbock, Memphis, Miami, Milwaukee, Minneapolis/St. Paul, Nashville, New Haven, New Orleans, NYC-Hoboken/Jersey City, NYC-Lower Manhattan, NYC-Midtown, NYC-Upper Eastside, NYC-Upper Westside, Newark, Norfolk/Virginia Beach, Oklahoma City, Omaha, Orange County, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland-ME, Portland-OR, Providence, Raleigh, Richmond, Rochester-MN, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, San Jose, Santa Barbara, Santa Fe, Savannah, Seattle, St. Louis, Syracuse, Tampa, Tucson, Washington D.C., and Westchester County-NY.
www.SneakySunday.com was founded and is managed by: Paul Broft - Chairman and CEO, Cary Franklin - Chief Operating Officer, Dean Roland - Chief Strategy Officer, Christopher Tuff - Chief Marketing Officer, John Davis - Chief Creative Officer and Jason Williams - Chief Technology Officer. The founders stand behind the site's promise: whatever you're into, it's going on tonight, and we'll help you find it.
For additional information, please visit www.SneakySunday.com -- live now and www.SneakySunday.tv -- coming soon.
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