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Certona, LENSER Announce Partnership
Strategic Consulting Firm for Multichannel, Catalog Merchants to Leverage Resonance(R) Platform for Clients Seeking to Improve Online Sales, Conversion Rates
| Source: Certona Corporation
SAN DIEGO, CA--(Marketwire - April 29, 2008) - Certona Corporation, a provider of automated
optimization and personalization solutions for multichannel retailers,
announced today a strategic partnership with LENSER.
The consulting firm for multichannel and catalog merchants will leverage
Certona's Resonance® Web 2.0 personalization platform for clients seeking
to improve online sales and conversion rates.
"Our mission is to assist companies of various sizes and scales to develop
and execute successful, database-driven marketing programs that improve
response rates and returns on investment," said John Lenser, President of
LENSER. "This partnership empowers us to provide clients with a proven
personalization and recommendation service that creates the most relevant
online experience for visitors without sacrificing their privacy in the
process."
LENSER is retained by more than 70 business-to-consumer as well as
business-to-business catalog and multichannel merchants to deliver
strategic consulting and outsourced management of both print circulation
and
e-commerce marketing programs. In addition to retained clients, LENSER
frequently conducts "best practice reviews," assuring that clients are
using
cutting-edge techniques in all aspects of their direct marketing program.
Certona's Resonance platform is a natural fit to its service portfolio.
Resonance demystifies behavioral and personalization targeting through a
self-optimizing Software as a Service (SaaS) solution that organizations
can implement for their e-commerce sites to realize immediate improvements
in conversions, average order values and revenues.
"Resonance is a hosted service, which means that the average client
integration time is relatively quick -- usually about two weeks," said
Meyar Sheik, CEO and co-founder of Certona Corporation. "This real-time
profiling is also the most effective way to deliver pertinent content
because consumers' present behavior on the site is the most accurate
representation of their interests and affinities at that time, rather than
the demographic information filled out through an online form months ago."
About LENSER
LENSER is a full service direct marketing firm that each year delivers
database, e-commerce, and creative services to over a hundred multichannel
merchants. The company leads the industry in cutting-edge best practices
and is known for its exceptional client service and attention to detail.
LENSER works with many of the country's largest multichannel merchants such
as Home Depot, Burpee and JC Whitney, while at the same time specializing
in providing services to mid- and small companies such as TravelSmith, High
Country Gardens, and Gooseberry Patch. For more information, visit
www.lenser.com.
About Certona Corporation
Certona is the creator of Resonance®, a Web 2.0 optimization and
personalization platform that automates a company's ability to provide
relevant, individualized products and content in real-time that calls
visitors to an online sales or other marketing-related action. The
"self-optimizing" service is powered by a sophisticated neural networks
engine to deliver real-time product, content, and promotional offers to
multiple channels -- web, email, call center, point-of-sale, social
networks, RSS and mobile. Clients are up and running in less than a month
and include some of the most recognized online and multichannel retail
brands across all popular verticals. For more information, visit
www.certona.com.
© 2008 by Certona Corporation. All rights reserved.