NEW YORK, April 29, 2008 (PRIME NEWSWIRE) -- ContextWeb, Inc., a leading contextual advertising company and operator of the ADSDAQ Exchange, today announced that it has launched a reach extension program for Web publishers that will enable them to get additional, targeted reach for specific campaigns.
The Reach Extension Program helps publishers add extensive, targeted reach with ADSDAQ's page-specific targeting to both existing advertiser campaigns and to help pitch larger advertising programs upfront. The program eliminates inventory holding cost for publishers and is essentially risk-free, as publishers buy on the exchange only when they have a specific need for additional audience and content.
"We have used the Reach Extension Program on a number of occasions and it adds significant value for our publishers and advertisers," says Paul DeBraccio, CEO of Interevco.com, a rep firm for health, travel and healthy-living websites. "We are able to fulfill additional advertiser demand by accessing brand-safe inventory on short notice through ContextWeb's Extension Program. This is especially helpful for when our normal inventory is sold out, or when advertisers are looking for more reach within specific, targeted categories."
With the Reach Extension Program, publishers can simply submit a bid for specific inventory on the ADSDAQ Exchange and if there is inventory available for that price, they purchase and package it with the existing inventory they have for any given ad campaign.
"Publishers' need for additional, quality content and the audiences drawn to that specific content is a growing trend in today's marketplace," says Shanthi Sarkar, Senior Vice President of Product Management and Operations at ContextWeb, Inc.
"According to eMarketer, display advertising spend will continue to grow an average of 21% a year through 2011 as more and more brand advertisers see the value of advertising online. However, the online user base is getting highly fragmented as users spend more and more time on the long tail sites. Publishers such as Forbes and Martha Stewart are combating this user fragmentation by creating their own networks of long tail sites," adds Ms. Sarkar. "The ADSDAQ Reach Extension program provides an out-of-the-box solution that enables publishers to instantly create their own branded network on the Exchange, without all the cost and effort of building and maintaining their own networks."
ContextWeb's ADSDAQ Exchange (http://exchange.contextweb.com) is the only online exchange where both advertisers and publishers have complete control. The Exchange's patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the Exchange "brand-safe" and comparable to a site-specific or portal buy.
The ADSDAQ Exchange ranks among the top 20 ad-supported properties, according to ComScore Media Metrix, and reaches +94 million monthly unique visitors (March, 2008). The Exchange includes more than 400 advertisers, including all of the top 10 marketing organizations, and more than 5,000 publishers. In 2007, Deloitte's New York Region Technology Fast 50 recognized ContextWeb as the 17th fastest growing company in the New York area. The company's investors include leading venture capital firms Draper Fisher Jurvetson ("DFJ"), DFJ Gotham Ventures and Updata Partners.
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