Wireless Ronin Reports 2008 First Quarter Results




 2008 first quarter highlights include:

 * Investments in operational infrastructure to support large-scale,
   world-wide RoninCast(r) digital signage installations
 * Continued progress in developing client relationships, including
   KFC and Chrysler
 * Sales of $1.9 million, up from $0.2 million last year and
   $1.6 million in the prior quarter

MINNEAPOLIS, May 1, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based digital signage solutions provider, today announced its 2008 first quarter financial results. The company reported sales of $1.9 million in the first quarter of 2008, compared to sales of $0.2 million in the same period of 2007 and up 20 percent from sales of $1.6 million in the prior quarter. Results for the 2008 first quarter and 2007 fourth quarter include the impact from the acquisition of McGill Digital Solutions, now Wireless Ronin Technologies (Canada) Inc., completed August 16, 2007.

The company also reported a 2008 first quarter net loss of $4.2 million, or $0.29 per basic and diluted share. This compares to a net loss of $3.1 million, or $0.31 per basic and diluted share, in the first quarter of 2007, and a net loss of $3.7 million, or $0.25 per basic and diluted share, in the prior quarter. The increase in both the year-over-year and sequential net loss was primarily the result of higher operating expense levels. The increase in year-over-year operating expenses was partially offset by a rise in gross profit, which stemmed from the sales gains, as well as a slight increase in interest income. The reduction in the 2008 first quarter per share net loss from the prior year was due to the increase in the weighted average common shares outstanding, which resulted from the company's follow-on equity offering, completed in June 2007.

Wireless Ronin also reported a first quarter 2008 adjusted operating loss of $3.8 million, or $0.26 per basic and diluted share, compared to an adjusted operating loss of $1.9 million, or $0.19 per basic and diluted share in the first quarter of 2007. Adjusted operating loss is defined as the GAAP operating loss with the add-back of certain non-cash items. Reconciliation to the GAAP operating loss is contained in an attached table. First quarter 2008 results also included approximately $0.4 million, or $0.03 per basic and diluted share, of non-cash stock-based compensation expense related to FAS123R. The company adopted FAS123R for reporting purposes in the first quarter of 2006.

Jeffrey Mack, Wireless Ronin Technologies, Inc. chairman, president and chief executive officer, said: "In the first quarter, we were happy with the strong year-over-year and sequential growth in sales revenue, and we believe that this illustrates continued demand for RoninCast solutions, despite a challenging economic environment. But more importantly, during the quarter we continued to invest in our business in anticipation of future installations and large-scale customer roll-outs. We believe that we continue to make the necessary investments in our technology infrastructure and have created a process that will make us successful as we seek to take advantage of the opportunities we see to manage large, world-wide digital signage solutions. While these investments have put short-term pressure on our operating margins, we believe that these investments will provide long-term shareholder value. We are confident as we step off into 2008 and excited by the opportunities for growth that we see."

Other Items

In the 2008 first quarter, gross margin averaged 20.6 percent, compared to gross margin of 47.4 percent in the first quarter of 2007. The decline was primarily the result of investments in infrastructure and expenditures on new customer opportunities made to support anticipated future installations. Additionally, first quarter gross margin was impacted by investments to the company's Network Operations Center to support the projected demand to host digital signage applications in 2008. Net of these investments in the NOC, first quarter adjusted gross margin would have been 24.3 percent. A reconciliation of GAAP gross margin and adjusted gross margin is presented in an attached table.

General and administrative expense in the 2008 first quarter totaled $3.2 million, compared to $1.8 million in the same period in 2007. The year-over-year rise was chiefly due to higher staffing levels, increased costs associated with being a public company and the increased expense base that resulted from the acquisition of McGill Digital Solutions.

Sales and marketing expense in the 2008 first quarter totaled $1.2 million, compared to $0.6 million in the same period in 2007. The year-over-year increase was driven by investments that Wireless Ronin continued to make over the course of 2007 to augment its sales and marketing team, as well as the additional expenses from the previously referenced acquisition of McGill Digital Solutions.

Due to the company's loss carryforward position, it does not currently pay income taxes.

Cash and marketable securities at March 31, 2008, including restricted cash of $0.5 million, totaled approximately $26.1 million compared to $13.2 million at March 31, 2007, reflecting proceeds from the company's follow-on equity offering in June 2007.

Wireless Ronin also reported that at the end of 2008 first quarter, accounts receivable totaled $3.5 million, up from $1.1 million at the end of the first quarter of 2007. Accounting for most of the increase was the $2.3 million note receivable from NewSight Corporation. The note is due no later than May 30, 2008, as per the agreements that the company has previously filed with the Securities and Exchange Commission.

"We believe that Wireless Ronin is well positioned for success in 2008 and beyond. We are making the necessary investments to enable us to take advantage of anticipated future demand for digital signage and we continue to develop relationships with some marquee brand names, like Chrysler, Ford, KFC, Thomson Reuters and Teva. We have a complete, state-of-the-art digital signage toolset and we are focused on the five key markets that we believe offer the greatest potential for growth. That list consists of quick serve restaurants, automotive, gaming, retail and financial services. With 109 clients who have purchased digital signage products since our inception and with more than 6,400 global displays running RoninCast solutions, we believe that we have established Wireless Ronin as one of the world's premier digital signage solution providers," concluded Mack.

A conference call to review the first quarter, including an update regarding certain clients, is scheduled for today at 3:45 p.m. (CDT). A live webcast of Wireless Ronin's earnings conference call can be accessed on the Investor section of its corporate website at www.wirelessronin.com. Alternatively, a live broadcast of the call may be heard by dialing (888) 633-9563 inside the United States or Canada, or by calling (706) 679-6372 from international locations. An operator will direct you to the Wireless Ronin conference call. A webcast replay of the call will be archived on Wireless Ronin's corporate Web site. An archive of the call is also accessible via telephone by dialing (800) 642-1687 domestically and (706) 645-9291 internationally with pass code 44209427. The conference call archive will be available through June 4, 2008.

About Wireless Ronin Technologies, Inc.

Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. RoninCast(r) software provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN".

The Wireless Ronin Technologies, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3208

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the Company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the Company's Annual Report on Form 10-KSB filed with the Securities and Exchange Commission, on March 13, 2008.

In addition, this release contains certain non-GAAP financial measures, including references to adjusted operating loss, adjusted gross profit and adjusted gross margin. As compared to the nearest GAAP measurement for our company, adjusted operating loss represents GAAP operating loss with the add-back of depreciation and amortization, write-off of a remaining lease obligation, termination of partnership agreement and stock-based compensation expense. As compared to the nearest GAAP measurement for our company, adjusted gross profit and adjusted gross margin represent GAAP sales and GAAP cost of sales with the add-back of deferred revenue and deferred costs, NOC revenue and expense, and the inventory lower of cost or market adjustment. The Company uses these non-GAAP financial measures as internal measurements of operating performance. These non-GAAP financial measures as the Company defines them may not be comparable to similar measurements used by other companies and are not measures of performance or liquidity presented in accordance with GAAP. The Company believes that these non-GAAP financial measures are important components of its financial results. The Company uses these non-GAAP financial measures as means of evaluating its financial performance compared with its competitors. These non-GAAP financial measures should not be used as substitute for operating loss, gross profit (loss) or gross margin. A reconciliation of adjusted operating loss to operating loss, a reconciliation of adjusted gross profit to gross profit (loss) and a reconciliation of adjusted gross margin to gross margin for each quarter of 2007 and the first quarter of 2008 is provided herein.



                    WIRELESS RONIN TECHNOLOGIES, INC.
                      CONSOLIDATED BALANCE SHEETS

                                             March 31,    December 31,
                                               2008          2007
                                               ----          ----
                                            (unaudited)    (audited)
                          ASSETS

 CURRENT ASSETS

   Cash and cash equivalents               $ 11,436,844  $ 14,542,280
   Marketable securities --
    available-for-sale                       14,220,141    14,657,635
   Accounts receivable, net of allowance
    of $93,533 and $84,685                    3,472,996     4,135,402
   Income tax receivable                        146,766       231,328
   Inventories                                  621,703       539,140
   Prepaid expenses and other current 
    assets                                      836,104       817,511
                                           ------------  ------------
     Total current assets                    30,734,554    34,923,296
 Property and equipment, net                  2,052,143     1,780,390
 Intangible assets, net of accumulated 
  amortization                                2,911,620     3,174,804
 Restricted cash                                450,000       450,000
 Other assets                                    38,057        40,217
                                           ------------  ------------
 TOTAL ASSETS                              $ 36,186,374  $ 40,368,707  
                                           ============  ============

            LIABILITIES AND SHAREHOLDERS' EQUITY
 CURRENT LIABILITIES
   Current maturities of capital lease 
    obligations                            $     80,392  $    100,023
   Accounts payable                           1,302,009     1,387,327
   Deferred revenue                           1,211,439     1,252,485
   Accrued purchase price consideration         999,974       999,974
   Accrued liabilities                          805,614       869,759
                                           ------------  ------------
   Total current liabilities                  4,399,428     4,609,568
 Capital lease obligations, less current 
  maturities                                     52,055        70,960
                                           ------------  ------------
   Total liabilities                          4,451,483     4,680,528     
                                           ------------  ------------
 COMMITMENTS AND CONTINGENCIES

 SHAREHOLDERS' EQUITY
 Capital stock, $0.01 par value, 66,666,666
  shares authorized Preferred stock,
  16,666,666 shares authorized, no shares
  issued and outstanding at March 31, 2008
  and December 31, 2007                              --            --
 Common stock, 50,000,000 shares
  authorized; 14,544,260 and 14,537,705
  shares issued and outstanding at
  March 31, 2008 and December 31, 2007,
  respectively                                  145,443       145,377
 Additional paid-in capital                  79,137,714    78,742,311
 Accumulated deficit                        (47,717,354)  (43,520,098)
 Accumulated other comprehensive income         169,088       320,589
                                           ------------  ------------
   Total shareholders' equity                31,734,891    35,688,179
                                           ------------  ------------
 TOTAL LIABILITIES AND SHAREHOLDERS' 
  EQUITY                                   $ 36,186,374  $ 40,368,707  
                                           ============  ============



                    WIRELESS RONIN TECHNOLOGIES, INC.

                  CONSOLIDATED STATEMENTS OF OPERATIONS
                               (Unaudited)


                                               Three Months Ended
                                                    March 31,
                                                    ---------
                                               2008          2007
                                               ----          ----
 Sales
  Hardware                                 $    763,293  $     36,105
  Software                                       98,291        62,742
  Services and other                          1,071,930        97,589
                                           ------------  ------------
   Total sales                                1,933,514       196,436

 Cost of sales
  Hardware                                      635,020        50,129
  Software                                           --            --
  Services and other                            899,776        53,134
                                           ------------  ------------
   Total cost of sales                        1,534,796       103,263
                                           ------------  ------------
   Gross profit                                 398,718        93,173

 Operating expenses:
  Sales and marketing expenses                1,219,794       624,649
  Research and development expenses             454,360       249,431
  General and administrative expenses         3,186,707     1,756,589
  Termination of partnership agreement               --       653,995
                                           --------------------------
   Total operating expenses                   4,860,861     3,284,664
                                           ------------  ------------
   Operating loss                            (4,462,143)   (3,191,491)

 Other income (expenses):
  Interest expense                               (7,197)      (10,881)
  Loss on debt modification                          --            --
  Interest income                               272,084       153,298
  Other                                              --        (1,491)
                                           --------------------------
   Total other income (expense)                 264,887       140,926
                                           ------------  ------------
   Net loss                                $ (4,197,256) $ (3,050,565)
                                           ============  ============
 Basic and diluted loss per common share   $      (0.29) $      (0.31)
                                           ============  ============
 Basic and diluted weighted average
  shares outstanding                         14,544,181     9,832,288
                                           ============  ============



 WIRELESS RONIN TECHNOLOGIES, INC
 2008 SUPPLEMENTARY QUARTERLY FINANCIAL DATA

 Supplementary Data
 ------------------

 Income (Loss)                          2007
  Statement         Q1            Q2            Q3            Q4
 Sales         $    196,436  $  3,054,863  $  1,123,933  $  1,609,681

 Cost of Sales      103,263     1,873,024       709,765     1,206,315

 Operating
  Expenses        3,284,664     2,430,602     3,245,593     4,446,711

 Interest
  Expense            10,881         9,634        11,758         7,974

 Other             (151,807)     (278,686)     (460,659)     (377,732)

 Net Loss      $ (3,050,565) $   (979,711) $ (2,382,524) $ (3,673,587)

 FASB 123R          
 (included in
  operating
  Expenses)         596,020       136,339       148,544       286,268

 Weighted avg
  shares          9,832,288    10,446,571    14,369,262    12,314,178


 Reconciliation Between GAAP and Adjusted Operating Loss
 -------------------------------------------------------

 GAAP Operating
  Loss         $ (3,191,491) $ (1,248,763) $ (2,831,425) $ (4,043,345)

 Adjustments:
  Depreciation
   and
   amortization      66,366        74,507       124,844       385,981
  Old Building
   Remaining
   Lease
   Oblig.W/O             --            --       191,207            --
  Termination
   partnership
   agreement        653,995            --            --        50,000
  Stock-based
   compensation
   expense          596,020       136,339       148,544       286,268
               ------------------------------------------------------

 Total
  Operating
  Expense
  Adjustment      1,316,381       210,846       464,595       722,249
               ------------------------------------------------------

 Adjusted
  Operating
  Loss         $ (1,875,110) $ (1,037,917) $ (2,366,830) $ (3,321,096)
               ======================================================
               $      (0.19) $      (0.10) $      (0.16) $      (0.27)


 Reconciliation Between GAAP and Adjusted Gross Margin
 -----------------------------------------------------

 GAAP Sales         196,436     3,054,863     1,123,933     1,609,681
  Deferred
   customer
   revenue               --            --        89,775       808,291
  Network
   Operating
   Center                --            --        (6,510)      (11,630)
               ------------------------------------------------------
   Adjusted
    Revenue         196,436     3,054,863     1,207,198     2,406,342

 GAAP Cost
  of Sales          103,263     1,873,024       709,765     1,206,315
  Deferred
   customer
   costs                 --            --            --       476,679
  Inventory
   adjustment            --            --            --       (73,018)
  Network
   Operating
   Center                --       (33,375)      (74,127)      (98,806)
               ------------------------------------------------------
   Adjusted
    Cost of
    Sales           103,263     1,839,649       635,638     1,511,170

 Adjusted
  Non-GAAP
  Gross Profit       93,173     1,215,214       571,560       895,172
               ======================================================

 GAAP Gross
  Profit Margin        47.4%         38.7%         36.8%         25.1%
 Adjusted
  Non-GAAP
  Gross Profit
  Margin               47.4%         39.8%         47.3%         37.2%



 Supplementary Data
 ------------------
                                              2007            2008
 Income (Loss) Statement                      TOTAL            Q1
 Sales                                     $  5,984,913  $  1,933,514

 Cost of Sales                                3,892,367     1,534,796

 Operating Expenses                          13,407,570     4,860,861

 Interest Expense                                40,247         7,197

 Other                                       (1,268,884)     (272,084)

 Net Loss                                  $(10,086,387) $ (4,197,256)

 FASB 123R                                   
 (included in operating Expenses)             1,167,171       395,218

 Weighted avg shares                         12,314,178    14,544,181


 Reconciliation Between GAAP and Adjusted Operating Loss
 -------------------------------------------------------


 GAAP Operating Loss                       $(11,315,024) $ (4,462,143)

 Adjustments:
  Depreciation and amortization                 651,698       250,946
  Old Building Remaining Lease Oblig.W/O        191,207            --
  Termination partnership agreement             703,995            --
  Stock-based compensation expense            1,167,171       395,218
                                           ------------  ------------

 Total Operating Expense Adjustment           2,714,071       646,164
                                           ------------  ------------

 Adjusted Operating Loss                   $ (8,600,953) $ (3,815,979)
                                           ============  ============
                                           $      (0.70) $      (0.26)


 Reconciliation Between GAAP and Adjusted Gross Margin
 -----------------------------------------------------

 GAAP Sales                                   5,984,913     1,933,514
  Deferred customer revenue                     898,066             0
  Network Operating Center                      (18,140)      (95,664)
                                           ------------  ------------
   Adjusted Revenue                           6,864,839     1,837,850

 GAAP Cost of Sales                           3,892,367     1,534,796
  Deferred customer costs                       476,679        47,826
  Inventory adjustment                          (73,018)            0
  Network Operating Center                     (206,308)     (190,955)
                                           ------------  ------------
   Adjusted Cost of Sales                     4,089,720     1,391,667

 Adjusted Non-GAAP Gross Profit               2,775,119       446,183
                                           ============  ============

 GAAP Gross Profit Margin                          35.0%         20.6%
 Adjusted Non-GAAP Gross Profit Margin             40.4%         24.3%


            

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