TickerMine Surveys Reinforce Need for Channel Checking

SAN FRANCISCO, CA--(Marketwire - May 6, 2008) - TickerMine, a publisher of real-time, objective channel and point-of-sale market data, today announced that reports generated via its proprietary system identify business trends in verticals such as dining, retail, and automotive before they affect stock prices, therefore reinforcing the investor's need for grassroots raw data.

Collecting data from a company's customers, suppliers, employees and even rivals to find out how a business is really doing, has always been a part of a stock analyst's duties, but is costly and therefore not used very often.

"Stock analysts know that grassroots data, also known as channel checking, is equally important as reviewing balance sheets and income statements, but lack the resources to do both," said Casey Ryan, CEO of TickerMine. "TickerMine enables professional investors and day traders for the first time to have both a predictive and historical view of a company for more complete analysis."

Revealing results from five case studies, TickerMine's reports identified the following trends before they affected stock prices:

Buffalo Wild Wings

TickerMine Insight: On April 14, 2008, TickerMine's survey found that business was strong with 48% of the respondents stating that business is up over last year, while only 8% felt business is down. 28% saw no change. The average bill for two was $21-$30 at 65% of the locations and $31-$40 at 20%. To see survey details, go to: http://blog.tickermine.com/post/33545528.

Actual Results: On April 29, 2008, BWLD announced earnings per diluted share increased 16% to $0.36 per share. Total revenue increased 21.7% to $97.3 million in the first quarter compared to $79.9 million in the first quarter of 2007.

Cheesecake Factory

TickerMine Insight: On April 9, 2008, TickerMine's survey of Cheesecake Factory stores found that restaurants had shorter wait times and smaller check sizes compared to the previous month. To see survey details, go to: http://blog.tickermine.com/post/33545733.

Actual Results: On April 24, 2008, Cheesecake Factory reported that they missed revenue estimates and that business in general was not great. Quarterly sales rose 10 percent to $393.8 million from $356.6 million in the prior year quarter. Analysts anticipated $396.3 million for the quarter. Cheesecake officials said the California and Florida markets, which account for about one-third of its U.S. retail revenue, have been hard hit by the downturn in the U.S. housing market. Get additional detail.

Lululemon Athletica

TickerMine Insight: On March 31, 2008, TickerMine's survey of Lululemon stores found that most shoppers spend over $50 per visit and that a majority of Lululemon store representatives believe that most customers are repeat customers to their store. To see survey details, go to: http://blog.tickermine.com/post/33813916.

Actual Results: On April 2, 2008, LULU beat expectations by $0.02 for EPS (earnings per share), which was partially attributed to strong same store sales comps, a key metric for retailers. Get additional detail.

J.C. Penney

TickerMine Insight: On March 12, 2008, a TickerMine survey of J.C. Penney stores found that women's clothing was selling well, but excess inventory remained. 40% of respondents reported that business was the same as last year at this time, while 14% cited slower sales due to bad weather. The survey also alerted readers to TickerMine's view that reports of negative sales should be given great weight, as store employee surveys generally exhibit a positive bias. To see survey details, go to: http://blog.tickermine.com/post/33837388.

Actual Results: On March 28, 2008, J.C. Penney shocked the investing community when it lowered its first-quarter earnings guidance to 50 cents per share, down from 75-80 cents. Investors had been eagerly awaiting the effects of J.C. Penney's new lifestyle brand American Living, launched this spring. The brand encompasses men's and women's clothing, footwear and even home furnishings. Get additional detail.

Harley-Davidson

TickerMine Insight: On November 29, 2007, a TickerMine survey of Harley-Davidson found that 20% say business is worse versus last year. 46% report that business was the same. 33% of dealers reported that business is better. The survey also alerted readers to TickerMine's view that reports of negative sales should be given great weight, as store employee surveys generally exhibit a positive bias. To see survey details, go to: http://blog.tickermine.com/post/33814297.

Actual Results: On January 25, 2008, Harley-Davidson reported a 26.3% fall in its fourth-quarter earnings, hurt by poor domestic sales amid challenging economic conditions. On a per share basis, earnings declined 19.6% and fell short of Wall Street expectations. Get additional detail.

Designed to provide the earliest possible insight into the performance and market traction of companies' products and services, TickerMine provides un-biased, granular market data and information in broad retail categories to buy and sell side analysts, institutional portfolio managers, fund managers, registered independent advisors, and personal client services managers. TickerMine generates data and reports on a daily basis using a proprietary electronic methodology to gather data on sales trends, consumer preferences, and buying patterns at the grass-roots level. TickerMine generates new information daily on retail categories including apparel, automotive, restaurant, electronics, financials, entertainment, and energy that can give investors clues about trends before they have an impact on stock prices.

About TickerMine

TickerMine is a publisher of real-time, objective channel and point-of-sale market data that gives investors the earliest insight into the performance and market traction of companies' products and services. Using a proprietary electronic methodology, TickerMine delivers objective, real-time market data from the point of sale. With TickerMine, analysts, portfolio managers, fund managers, independent advisors, and active traders get the earliest possible snapshot of trends, consumer preferences, and buying patterns in broad retail, technology and energy categories. TickerMine's timely, detailed market information provides higher levels of visibility and first insight into a stock's performance so investors can make superior investment decisions. For more information, visit www.tickermine.com.

Contact Information: Media Contact: Pamela Herman Trier & Company for TickerMine 415.970.0687 pamela@triercompany.com