Solna, Sweden (7 May 2008).The Entraction Group has gone through major changes
since the summer of 2007 and as a consequence hereof and to further clarify the
Group's different offers the Group has been divided into three areas with
different business models.
The Entraction Group is divided into three areas:
Entraction Solutions that offers a complete portfolio of gaming softwares and
services to companies.
Casablanca Gaming Group that is targeting the consumer market.
New Business that is the Group's initiative for investing in future growth
companies within the digital entertainment industry.
The Board of Directors of Entraction Holding AB has therefore decided to change
the company's business idea to:
Entraction Holding shall generate, over time, the highest possible return
through an active and professional ownership in companies within the digital
entertainment industry. Entraction Holding contributes through its knowledge,
experience and network to a unique opportunity for investors to achieve the
whole value potential in the holdings.
"I can ascertain that our Group of companies today is different from what it
was in August 2007 when I joined as CEO. As the Group's different companies
focus on their own areas of expertise and follow their different business
models we have achieved a clear market position for increased profitability,
growth, a possible higher valuation, and risk diversification for our
shareholders," says Peter Åström, CEO Entraction Holding AB.
For more information, please contact:
Pia Rosin, Communications Manager, +46 70 753 22 46
Peter Åström CEO, +46 73 600 85 01
About Entraction
Entraction Holding AB is an investment company within the digital entertainment
industry. The company holds 100% of Entraction Solutions AB and 57% of
Casablanca Gaming Group. Entraction Holding AB is listed on the First North
marketplace of the OM X Nordic Stock Exchange and has approximately 8 500
shareholders. The company's Certified Advisor is Remium AB.
Entraction Solutions AB is a gaming group that offers its partners software
systems for poker, sports betting and casino, access to the poker network and a
range of peripheral services such as website design, gaming licenses,
operation, payment systems, promotional tools and 24/7 support to players. T
The poker network is operated by subsidiaries on Malta that are licensed to
market and conduct their own gaming activities and to deliver gaming services
to partners in the poker network.
Casablanca Gaming Group AB is a gaming group targeting the consumer market. The
company's subsidiary Casagaming Ltd in Malta operates the gaming sites
24hPoker.com, Martinspoker.com, Staffpoker.com, Norpoker.com and Danepoker.com.
The sites are among the best known gaming sites in Scandinavia.
Please visist www.entraction.com for more information.
