Statement by Cision's Board of Directors regarding the public offer from Triton


Statement by Cision's Board of Directors regarding the public offer from Triton

Cision's Board of Directors does not believe that Triton's offer reflects the
company's long term potential, but that the offer, from a short term equity
markets perspective, in light of currently available alternatives, is not
unfair.

NOT FOR DISTRIBUTION OR PUBLICATION TO OR WITHIN AUSTRALIA, CANADA, JAPAN, THE
UNITED STATES OF AMERICA, NEW ZEELAND OR SOUTH AFRICA

The European private equity-firm Triton has through a Swedish holding company,
Cyril Acquisition AB, in a press release on April 30, 2008, announced a public
offer to acquire all shares and convertible participation certificates issued by
Cision AB (publ). Cyril Acquisition offers a price of SEK 20 in cash per share
and a price in cash equivalent to the nominal value per convertible
participation certificate issued by Cision. Other conditions to the offer are
outlined in the offer document published by Cyril Acquisition on May 5, 2008.
The acceptance period is currently scheduled to end on May 26, 2008.

Cision's Board of Directors shall according to the takeover rules communicate
its view on the offer.

Statement by Cision's Board of Directors

Cision is currently undergoing a significant program of change. A key element in
this process is the launch and implementation of a common service offering,
based on a new technical platform, CisionPoint. This forms part of Cision's
strategy to offer international media monitoring and analysis services to global
companies and organisations. Customers in this category include Nokia, Samsung
and Gates Foundation.The program of change has had a restraining effect on the company's results over
the last few years. Cision's board of directors believes that positive effects
can be expected over the coming years. The timing of the full effect is
difficult to predict until all planned actions have been implemented.

Cision's Board of Directors believes that the company, in a longer time
perspective, has a significant potential that motivates a higher value than the
price currently offered by Cyril Acquisition. In a price perspective, it is
however crucial how quickly the company succeeds with its program of change. In
addition to this, the outcome of the ongoing tax dispute is another factor of
uncertainty affecting the market's assessment of the company's value.
Information in this regard is expected in the near future.

In a shorter time perspective, the offer shall be assessed relative to the
alternative that currently exists. The price that Cyril Acquisition has offered
is significantly higher than the Cision share price during the time period
immediately preceding the offer.

Cision's Board of Directors has engaged Lazard AB as its financial adviser in
relation to the offer. Lazard has on May 19, 2008, provided a fairness opinion
in relation to the offer. Lazard's opinion is presented in Appendix A. Lazard
will receive a fee for its services, which is not contingent on whether or not
the offer is consummated.

In light of what has been described above, Cision's Board of Directors has
concluded that Cyril Acquisition's offer is not unfair from an equity markets
perspective.

Similar to Cyril Acquisition, Cision's Board of Directors is of the opinion that
a completion of the offer would not have any significant consequences in
relation to employment or the locations where the company operates.


The Board of Directors of Cision AB (publ)1

1) Mr. Anders Böös is chairman of the Board of Directors of Cision. Cyril
Acquisition has offered him to stay on as chairman of the Board of Directors
following completion of the offer, which he has accepted. Mr. Anders Böös also
participates in Triton's Industry Board. Mr. Anders Böös has not participated in
any preparation or decision made by Cision's Board of Directors in connection
with the offer.

For further information, please contact:
Annika Ferm, Senior Vice President Corporate Communications, tel. +46 708 19 92
91
Ulf Ivarsson, spokesperson for the Board, tel. +46 705 91 28 95

Cision AB (publ)
SE-114 88 Stockholm, Sweden
Telephone: +46 (0)8 507 410 00
www.cision.com


Cision improves clients' performance through integrated services and software
solutions for reputation and campaign management, media monitoring and research
of media contacts. 

Cision AB is quoted on the Nordic Exchange and has approx. 17 000 shareholders.
The company has around 2,600 employees and a turnover of SEK 1.9 billion in
2007. Cision operates in the US, UK, Sweden, Canada, Germany, Norway, Finland,
Denmark, Portugal, Lithuania, the Netherlands and China and has partners in
another 125 countries.

Attachments

05202034.pdf 080520_Appendix_A.pdf
GlobeNewswire