Contact Information: Press contact: Karyn Martin Emerge PR (617) 729-3173 kmartin@emergepr.com
Luxury Wine Club Destination Cellars Expands Partner Network
Company Establishes Strategic Alliance With Young Presidents' Organization
| Source: Destination Cellars
DULLES, VA--(Marketwire - May 21, 2008) - Destination Cellars, the first and only luxury
destination wine club,
today announced its newest partnership with the Young Presidents'
Organization (YPO), the world's largest leadership network. YPO joins the
Destination
Cellars Strategic Alliance, giving its national and international
C-level executive members' access to custom designed once-in-a-lifetime
wine experiences around the globe.
Since its founding in 1950, YPO's 16,000 members in 100
countries have enhanced their personal growth and professional success
through the sharing of ideas, pursuit of learning and exchange of
strategies. In addition to offering traditional YPO programs tailored to
meet the needs of today's global business leaders, the organization's
fastest growing member offering is YPO Networks. This redefines member
networking by shifting the focus onto personal interests. To cater to these
personal interest groups the YPO has aligned with some of the world's most
elite service providers to offer its members an array of exclusive
offerings.
"Our alliance with Destination Cellars is about providing our members with
a passion for wine with access to the best wineries and wine experts in the
world. Our members are the global leaders of today's largest companies and
the visionary heads of the world's most influential brands," said Brad
Scott, YPO wine network strategic alliance chair.
"They often pursue their personal interests with the same zeal that they
lead their businesses with and will not accept anything less than the best.
Destination Cellars is the leader in its market," added Glenn Rotner YPO
wine network chair.
Destination Cellars will roll out its partnership with YPO in stages,
beginning with the members of YPO's Wine Network. As one of the largest
personal interest network YPO offers, these wine members are focused on
learning about and experiencing the latest offerings the wine industry has
to offer. Next, Destination Cellars will reach out to YPO members that have
indicated an interest in wine. Finally, the company will extend its
offering to the entire YPO member organization.
"Partnering with Young Professionals Organization's is an incredible
opportunity for us," said David Keuhner, founder and CEO of Destination
Cellars. "Like the YPO, we hold our members and partners to the highest
level of qualifications and remain committed to knowing the personal
aspects that make each member unique, no matter how much our network
grows."
About YPO-WPO
YPO-WPO is the world's premier global leadership network, connecting more
than 16,000 business leaders from more than 300 local chapters in 100
countries. The organization provides unprecedented education and networking
opportunities for its members throughout every stage of their lives.
YPO-WPO offers an expansive array of learning opportunities at the local,
regional and international levels. Alliances with leading higher-learning
institutions, including Harvard Business School, Stanford Business School
and London Business School, provide members access to the world's top
business minds, and a variety of events and networks address a full
spectrum of personal, business and social enterprise topics. For more
information, visit www.ypo.org.
About Destination Cellars
Founded in 2006, Destination
Cellars is the first and only luxury destination club that offers
affluent wine, food and travel enthusiasts personalized access to
prestigious winery properties around the world. Individual and corporate
club members enjoy exclusive, tailored experiences at more than 100 of the
world's finest wineries spanning seven countries. From an intimate wine
tasting and fine dining experience, to cave exploration and bio-dynamic
seminars, Destination Cellars creates private "once in a lifetime"
experiences, to ensure it opens the world of wine to those who desire an
extraordinary and memorable journey. Destination Cellars has built an
esteemed alliance network to guarantee its members receive the best
services available, including YPO, TIGER 21, Exclusive Resorts, MacArthur
Beverage, Cellar Advisors and American Express Travel, which provides all
travel services for Destination Cellar experiences.
For more information on Destination Cellars membership, visit
http://www.destinationcellars.com or contact us at 703-327-3109.