Harri Koponen Appointed New President and CEO of Tele2

Stockholm - Tele2 AB, ("Tele2"), (Stockholm Stock Exchange: TEL2 A
and TEL2 B), today announced that the Board of Directors has
appointed Harri Koponen as the new President and CEO of Tele2 AB
effective from 18 August 2008. Harri Koponen succeeds Lars-Johan
Jarnheimer as President and CEO.

Harri Koponen has a strong industry background from his previous
roles as President and CEO at Wataniya Telecom, deputy CEO and
president of International Operations at TeliaSonera AB, President
and CEO at Sonera Corporation Ltd. and Executive VP and General
Manager for Consumer Products North America at Ericsson AB.

Vigo Carlund, Chairman of the Board of Directors of Tele2 commented:"Lars-Johan Jarnheimer informed the board during the fall of 2007 of
his desire to step down as CEO of Tele2 and as a result of a thorough
executive search process the Board of Directors is pleased to
announce the appointment of Harri Koponen as our new President and
CEO of Tele2. Harri Koponen has forged a successful career within
telecommunications over the last 19 years. His strong operational
experience from emerging markets makes him extremely well suited to
continue to lead Tele2, as it continues to focus on profitable growth
across its core markets. Lars-Johan has contributed tremendously to
the successful development of Tele2 over the years and I have
personally enjoyed working closely with him over the course of his
career. It is my hope that the Kinnevik Group will continue to
benefit from Lars-Johan Jarnheimer's unique experience and in-depth
knowledge from retail, consumer marketing as well as
telecommunications."

Harri Koponen commented: "I am delighted to join such a great company
as Tele2 as CEO. I believe that my extensive experience from the
telecom service industry will be beneficial toTele2 in its next phase
of evolution. My understanding of both operations across Europe and
many emerging markets as well as technical aspects of the fast moving
business of mobile communications will be valuable as we continue to
build a new Tele2 with a stronger focus on mobile services."

Lars-Johan Jarnheimer commented: "After 10 incredible years as CEO
for Tele2, I must say it feels natural to hand over the reins to a
new CEO. Tele2 is stronger than ever and the extensive realignment
process is showing sound results. I know Harri Koponen is an
excellent leader, so I see that it is a great achievement for Tele2
that he has accepted this appointment to be the new President and
CEO. "

Harri Koponen will start his new position as President and CEO of
Tele2 from 18 of August 2008, which will allow for an effective
handover period between the two executives.
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Further information can be obtained from:
Vigo Carlund, Chairman of the Board, Telephone: +46 707 62 00 93

Tele2 is one of Europe's leading alternative telecom operators.
Tele2's mission is to provide price leading and easy-to-use telecom.
Tele2 always strives to offer the market's best prices. We have 25
million customers in 15 countries. Tele2 offers fixed and mobile
telephony, broadband, data network services, cable TV and content
services. Ever since Jan Stenbeck founded the company in 1993, it has
been a tough challenger to the former government monopolies and other
established providers. Tele2 has been listed on the OMX Nordic
Exchange since 1996. In 2007, we had an operating revenue of SEK 43.4
billion and reported an operating profit (EBITDA) of SEK 6.6 billion.
Please visit us at www.tele2.com.