Interdepartmental Communication Key to Medical Publications Strategy, Says Pharmaceutical Research Firm Cutting Edge Information

RESEARCH TRIANGLE PARK, NC--(Marketwire - May 30, 2008) - A new study released by Cutting Edge Information, available at http://www.PharmaPublicationStrategy.com, examines medical publication practices among major therapeutic areas. According to the study, successful medical publication functions communicate often and clearly with other company functions.

Regardless of where the medical publication department is housed within the company or how the function is structured, effective two-way communication is necessary for department success. The medical publication department must ensure that the developed publications meet the strategic needs of the other internal functions. In addition, the department frequently requires input from other functions to fulfill its duties -- whether in writing, strategy setting or the reviewing process.

To communicate with other internal departments, medical publication groups at larger companies should develop a formalized communication structure. Many times necessary departments are scattered across different regions, which can easily hinder effective communication. In these cases, companies should utilize regular teleconferences and frequently make use of internet communication software.

Smaller companies seem to be better suited to interdepartmental communication because there is less bureaucracy. Communication tends to occur on a more informal basis throughout the company, but even small companies must establish a formal communication strategy. Meeting monthly allows different departments to keep up-to-date on progress, create timelines and establish individuals' responsibilities.

According to Elio Evangelista, research team leader at Cutting Edge Information, "Medical publications departments must strive to communicate with their internal clients as well as they communicate to their external audiences. When this dialogue exists, medical publication efforts are strengthened because they are backed by the entire company." Medical publications must be a joint effort to deliver all necessary medical information to the audience. Communication breakdown is an error that no company can afford in today's competitive marketplace.

"Pharmaceutical Medical Publications: Market Preparation & Strategic Support" (http://www.PharmaPublicationStrategy.com) was designed to explore pharmaceutical companies' medical publications structures, strategies and processes. The study delves into the resource support and funding that various medical publication departments and teams benefit from in the report's 14 company profiles.

Download a free summary of "Pharmaceutical Medical Publications: Market Preparation & Strategic Support" at http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.

Contact Information: CONTACT: Elio Evangelista (919) 433-0214