Zeer Food Product Community Site Grows 10X; Popularity of Interest-Specific Communities Fuels Growth

CAMBRIDGE, MA--(Marketwire - June 3, 2008) - Zeer -- http://www.zeer.com, the recently launched grocery community, announced that its site traffic has grown 10X since its launch, driven largely by the popularity of Zeer's interest specific communities. Zeer also announced its most popular communities, which include food allergies, product-specific communities such as beer and wine lovers, and health and lifestyle including fitness fans, cooks and green living. Zeer's interest specific communities enable consumer to discuss food trends or issues that are important to them. For example, within the allergy community Zeer members discuss topics including egg allergy, milk allergy, and peanut allergy and soy intolerance. Likeminded members discuss food and lifestyle topics ranging from cancer prevention and green living to cooking and beer and wine.

"We are thrilled about Zeer's initial growth and the popularity of our interest-specific communities," said Michael Putnam, CEO of Zeer. "The launch of Zeer is well timed to help consumers demystify an increasingly complex food shopping experience. For example, some studies suggest about four percent of the U.S. population -- more than 11 million people -- have food allergies. Ten years ago, that figure was believed to be only one percent. Zeer was created to help consumers navigate the increasingly complex and important world of food trends, tastes and products."

With Zeer, consumers can join communities that match their food needs and interests and get information that is relevant to them. Zeer features 26 carefully targeted communities of interest, from peanut allergies, to green living, to low-fat diets and low-carb diets, to health conditions like diabetes and healthy hearts, to product passions like beer, wine, and pet products. By capitalizing on current trends in the food market, such as rising grocery costs, rapidly changing food trends and web 2.0 functionality, consumers are using Zeer to learn more about the food they eat and drink and ultimately be more confident in their buying decisions.

About Zeer:

Zeer is a grocery product community that helps people "believe in what they buy." Members can research products before they go to the store, join communities that match their food-related needs and interests, and share advice with like-minded people. Zeer whittles the world of products down to a personalized community where friends answer product questions, and better information brings confidence in buying decisions. The company was founded by Michael Putnam in 2007, and is privately funded. For additional information, please see the company's website at http://www.zeer.com.

Contact Information: Contact: Kendra Boccelli Boccelli & Co. for Zeer Office: 978.499.0844 Mobile: 617.645.3205