NEW YORK, June 6, 2008 (PRIME NEWSWIRE) -- Jen Groover of Butler Bag LLC, the innovator and designer behind the famous compartmentalized Butler Bag, has signed a licensing agreement with Accessory Network Group to design, manufacture and distribute handbags to specialty, mid-tier and mass retailers beginning Holiday 2008.
The face behind the growth of the Butler Bag brand, Jen Groover, was recently tagged by Success Magazine as a "One Woman Brand" and referred to by Entrepreneur Magazine as a serial entrepreneur. Her name has quickly become synonymous with innovation, entrepreneurialism, and evolution. Beyond acting as a product development expert for her own companies (Butler Bag LLC, Jen Groover Productions LLC and Jenuine Concepts LLC) she has also assisted in the launch of over fifty other companies.
Her most notable and recognizable success to date is the creation of the Butler Bag - the world's first inner-compartmentalized handbag - and the meteoric growth of the company she assembled around it without the use of any paid advertisement. The Butler Bag, which is known best for its compartmentalized yet highly stylized design, has garnered praise from both industry experts and consumers for its uncanny ability to solve the ever present handbag "black hole syndrome" while never sacrificing style. What began as a collection based on two designs has now grown to a company that features a high-end couture line as well as a boutique line with styles ranging from clutches to large totes. The collection was launched to buyers of several major department & retail stores last week during Accessories Market.
"The concept behind Butler Bags is genius and the hype and excitement that has built around the brand over the last two years has generated a huge buzz in the accessories world," said Accessory Network Group CEO and Chairman Abe Chehebar. "I can't yet disclose which retailers purchased the Butler Bag line, but I will say there are major players involved and the line will be very big for Holiday."
Says Groover, "I am thrilled and honored to be working with Abe and the Accessory Network team, as their reputation and level of work are so well respected and highly regarded. To be taking our brand to the next level as part of such a capable partnership is definitely something we envisioned as our company has grown, and at this point the timing couldn't be more perfect."
About Accessory Network Group:
Founded in 1984, "ANG" is a privately held manufacturer and marketer of premier, brand name and private label handbags, small leather goods, luggage, accessories and cold weather apparel. Supplying retailers with a broad line of fashion accessories for men, women, teens, tweens and children, ANG is recognized as the leading accessories designer and manufacturer in the industry. ANG's Prestige Division holds licenses to design, manufacture and distribute Handbags & Accessories for leading designer brands such as Vera Wang Lavender Label, Karl Lagerfeld, Tahari, Calvin Klein, and Cynthia Rowley. In addition, ANG wholly owns the Ghurka brand, known best for its fine leather goods for travel, home and the sporting life.
For more information on Accessory Network Group, please visit the company's website at www.accessorynetwork.com
About Butler Bag and Jen Groover:
Jen Groover is the CEO and founder of Jen Groover Productions and the innovator behind the internationally best selling and award winning Butler Bag handbag company. She is an international business and innovation expert; a Momentum Award winner for her creative strategies and entrepreneurial spirit; a contributing writer and columnist in many business-based magazines including Success Magazine, College-preneur Magazine, and Pathways Magazine; on-air guest expert for QVC; as well as an entrepreneur expert for PBS' Real Savvy Moms. Jen has been called a "serial entrepreneur" by Entrepreneur magazine as well as a "one-woman brand" by Success Magazine, and has shared this business acumen everywhere from CNBC to Fox to CBS. Jen's products can be found everywhere from O Magazine to the Washington Post to Us Weekly.
Jen is an oft-requested keynote speaker at events and forums such as the International Women in Business Conference, Ladies Who Launch National Events, and leading Fortune 500 companies, and will continue to share her wisdom next year with the release of her new book based on the principles she uses to guide her own life and business. www.jengroover.com,www.butlerbag.com