HOUSTON, June 10, 2008 (PRIME NEWSWIRE) -- It's no bull, that's for sure. Houston-based Innovative Beverage Group (Pink Sheets:IBGH) has harnessed the calming effects of melatonin, valerian root and rose hips for its recently launched new beverage -- drank, www.drankbeverage.com -- which has become the new, go-to beverage for people looking to relax their body, mind and soul without resorting to medication or over the counter sleep aids.
Long-used in herbal teas and for medicinal purposes, valerian root and rose hips -- two of the three main ingredients in drank(TM) -- contain calming agents that have been helpful for people suffering with insomnia and stress-related illnesses. Likewise, melatonin has recently become popular among consumers as a sleep aid and even a dietary supplement as recently highlighted by Dr. Sanjay Gupta, medical correspondent for CNN.
"drank is the first beverage of its kind on the market and is, without question, creating a new niche in the functional beverage category," said Peter Bianchi, CEO of Innovative Beverage Group, the developers of drank. "What we tell our customers is 'the game has changed(tm)' -- drank is flying off the shelves in Houston where it first launched, and sales in our other distribution markets are increasing rapidly. We're happy to see that our hard work in developing a drink the hip hop community can call its own is paying-off, and that people are welcoming the chance to live a truly relaxed lifestyle."
The grape-flavored, carbonated beverage was carefully developed with the hip hop community in mind. From design to production, every aspect of this calming drink was inspired by artists like Ludacris, TI, Three 6 Mafia, and the late DJ Screw, who embrace the much sought-after hip hop lifestyle that encourages people to "slow their roll" and capture a stress-free state of mind.
drank is available in over 500 locations including 60 Spec's in Houston alone, as well as select markets and convenience stores in Dallas-Ft. Worth, Waco, Lubbock, and Austin, TX; Baton Rouge, LA; Jackson, MS; Lafayette, LA; Las Vegas, NV; Memphis, TN; and Shreveport, LA to name a few. The pricing for a 16-ounce can (two servings) of drank ranges from $1.99 to $2.49, and is comparable in price to other drinks in the functional beverage market, including energy drinks like Rock Star and Monster. drank contains 110 calories per serving. For more information, visit www.drankbeverage.com.
About Innovative Beverage Group, Inc.
Innovative Beverage Group, Inc. develops and distributes cutting-edge New Age beverages to retail stores, grocery markets, niche food industry outlets, and consumers throughout Houston, Dallas, Austin, San Antonio and Fort Worth. The company's flagship product drank, is a pioneering, relaxation lifestyle beverage capturing the edgy culture of hip hop while capitalizing on the relaxation and balancing benefits of melatonin, valerian root and rose hips. In its first year on the market, drank has already become a top-selling beverage in the functional beverage sector and is positioned for nationwide distribution by 2009.
Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.
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