Enderson Guimaraes new head of Major Appliances Europe

Enderson Guimaraes new head of Major Appliances Europe

Enderson Guimaraes has been appointed new head of Major Appliances Europe and
Executive Vice President of AB Electrolux. He succeeds Magnus Yngen, who has
been appointed President and CEO of Husqvarna AB. Guimaraes will be a member of
Group Management and report to President and CEO Hans Stråberg.

Enderson Guimaraes, 48, is currently Senior Vice President Product & Brand
within Major Appliances Europe. Before joining Electrolux, Guimaraes held
various management positions in the home appliances and consumer industry with
leading global corporations such as Philips, Hewlett Packard and Procter &
Gamble. 

Guimaraes will assume his new position on October 1, 2008. He is Brazilian, and
will be based in Brussels, Belgium.

Electrolux Major Appliances Europe is a market leader in home appliances,
selling approximately 20 million products to customers in more than 30 European
countries. Products include kitchen appliances and fabric care products.
Electrolux Major Appliances Europe employs 26,000.

For further information contact Electrolux Media Hotline on +46 8 657 65 07

Electrolux is a global leader in home appliances and appliances for professional
use, selling more than 40 million products to customers in 150 countries every
year. The company focuses on innovations that are thoughtfully designed, based
on extensive consumer insight, to meet the real needs of consumers and
professionals. Electrolux products include refrigerators, dishwashers, washing
machines, vacuum cleaners and cookers sold under esteemed brands such as
Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2007, Electrolux had sales
of SEK 105 billion and 57,000 employees. For more information, visit
http://www.electrolux.com/press
Electrolux may be required to disclose the information provided herein pursuant
to the Securities Market Act.