SAN FRANCISCO, June 17, 2008 (PRIME NEWSWIRE) -- Virgin America, the California-based carrier, today announced it will add flights on select high-demand routes, while reducing capacity on off-peak flights this fall, to adjust for seasonal consumer demand for air travel amid high fuel prices. The carrier will add select flights on new and high demand routes. Other than targeted cuts to off-peak flying, the carrier's business model remains the same with no changes to fleet or growth plans, planned new routes or cities, or cuts to its still growing workforce.
"These temporary schedule reductions and strategic additions better reflect the industry landscape we anticipate, given that consumer demand for air travel will be affected by seasonality and, potentially, by higher gas prices in the fall," said Virgin America President and CEO David Cush. "As a small, growing carrier, we can trim schedules from less profitable, off-peak flights and add limited capacity on high-demand routes. These are smart business changes that allow us to continue to offer the high-value service we are known for, and support our plans to expand into new markets and add new routes."
System-wide, Virgin America plans to trim mid-week flights during off-peak periods. As a result, the carrier will fly at 10 percent less capacity in the fourth quarter than its previously projected fourth quarter capacity. At the same time, the carrier will add flights and frequencies in high-demand markets and continue to grow into new markets. Its year-over-year growth percentage will still be a net positive of 88 percent.
Virgin America will add daily frequencies on its SFO-LAS route on high-demand travel days. On September 4, Virgin America will launch daily non-stop flights between New York's John F. Kennedy (JFK) and Las Vegas McCarran (LAS) International Airports. Recently, Virgin America also announced its hopes to launch multiple flights a day from both San Francisco International Airport (SFO) and Los Angeles International Airport (LAX) to Chicago O'Hare International Airport later this year, pending government approval.
"We have a strong business model and financing, the most fuel efficient fleet in the U.S., and an upscale, competitively-priced service that has been embraced by the traveling public," added Cush. "We are in this for the long-haul, and these targeted adjustments will allow us to grow and remain well-positioned and competitive."
Launched in August 2007, Virgin America is the best financed new airline in U.S. history. The San Francisco-based carrier offers guests low fares and a host of fun, inventive features aimed at making flying good again, including moodlighting, custom-designed leather seats and the most advanced in-flight entertainment system in the U.S. skies.
About Virgin America:
Virgin America launched service in August 2007 from its base of operations at San Francisco International Airport's ultra-modern International Terminal. The airline's brand new fleet of Airbus A320-family aircraft offers guests interactive in-flight entertainment systems, power outlets for laptops or other electronic gear and a host of other innovative features aimed at making flying good again. The Red(tm) In-flight Entertainment is a seatback 9-inch video touch-screen that offers travelers 25 on-demand movies, live TV, a food ordering system, the ability to create a play list from 3,000 MP3s, videogames, Google Maps and seat-to-seat chat. In Zagat's 2007 Global Airlines Survey of frequent fliers, the airline was ranked No. 1 among U.S. carriers for quality in First/Business Class and No. 2 for quality in Main Cabin. To learn more: www.virginamerica.com
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Editors Note:
Virgin America is a U.S. controlled and operated airline with no business relationship to Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in the airline.