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FlipKey and Instant Software Partner to Create the Largest Collection of Vacation Rental Guest Reviews Online
FlipKey to Power Guest Reviews for Instant Software's 225,000 Vacation Rental Homes
| Source: FlipKey
BOSTON, MA--(Marketwire - June 18, 2008) - Instant Software -- the largest
and leading supplier of software solutions and real-time online services to
the Vacation Rental industry -- has selected FlipKey to power an integrated guest
review management service. FlipKey -- the first and only independent
reputation and guest review service built specifically for the vacation
rental industry -- will provide a private label guest review portal
connected to Instant Software's ISILink technology to enable Instant
Software clients to automatically collect and publish guest reviews based
on verified booking records.
"Instant Software understands the powerful impact guest reviews have in driving increased
bookings -- both online and offline," said TJ Mahony, CEO of FlipKey. "By
leveraging the FlipKey service, in conjunction with ISILink, Instant
Software will enable its clients to more effectively compete against
traditional vacation lodging accommodations, namely hotels, which have long
benefited from the increased consumer confidence and information that
online guest reviews provide."
Vacation home rentals are quickly becoming the lodging option of choice for
many vacationers. Vacation rentals
provide vacationers superior amenities, more personal space, ideal
locations and often lower prices compared to hotels. However, concern about
whether or not the vacation home is as advertised and about available guest
services has discouraged adoption. According to a recent FlipKey.com study
conducted in partnership with Compete, Inc, 78% of vacationers indicate
they are significantly more likely to rent a vacation home if they can read
a review of a prior guest.
Instant Software clients will be able to collect, manage and publish guest
reviews through FlipKey in July '08. Guest review content will then be
available for consumers to view directly through the vacation rental
manager's websites, FlipKey.com and other Instant Software marketing
distribution partners.
"Guest reviews help increase the predictability and highlight the
advantages of the vacation rental experience," said Ted Miller, COO Instant
Software. "We selected FlipKey to power our guest review solution because
FlipKey not only provides a best-in-class solution, but also allows the
guest review content to live across the internet. The combination of the
FlipKey service and ISILink will enable Instant Software clients to opt-in
to a powerful and automated process to gain a competitive advantage and
convert more guests, all at no cost."
About Instant Software
Instant Software Inc. (ISI), is the nation's leading provider of vacation
rental management software, real-time online reservation and distribution
systems and related services. The Instant Software product portfolio
includes First Resort™, PropertyPlus™, Entech™, V12.NET™ and
ISILink™. ISI has installed software at more than 2,000 property
management companies and vacation rental resorts throughout North and
Central America and the Caribbean. The company, which was the first in the
vacation rental industry to bring real-time booking, serves more than
225,000 vacation rentals and provides more software solutions for more
companies than any other in the USA.
For more information visit www.instantsoftware.com
About FlipKey
FlipKey is a community driven travel service that helps consumers find
trusted vacation rentals throughout the world, by providing real reviews of
verified vacation rental properties. FlipKey believes reputation, trust
and feedback from past guests are the best resources to ensure consumers
find the ideal vacation home.
FlipKey is available today at www.flipkey.com.