SANTA MONICA, CA--(Marketwire - June 19, 2008) -
iMedia International, Inc. (
PINKSHEETS:
IMED), a provider of
digital entertainment content for the publishing industry, today announced
that its proprietary CD-ROM and DVD audience reporting and tracking system,
iReporting™, is now available as a standalone product to independent
CD-ROM and DVD producers and replicators across the country.
iReporting,
which is a critical fixture on all iMedia CD-ROM and DVD productions,
allows companies in real time to access individual metrics on usage and
click-thrus of multimedia optical discs.
"With CD-ROM and DVD marketing campaigns, many companies are left hoping
that the recipient is interacting with the direct mail piece because they
simply don't have any means of measuring if or how their discs are being
used," said Henry Williamson, chief executive officer of iMedia
International. "iReporting removes the guesswork by providing built-in
analytics to help our clients understand how recipients are interacting
with the discs. Companies that integrate iReporting into their campaigns
will know if their messages were seen and what specific web traffic and
sales were driven from their marketing investment."
From iReporting's Web-based interface, companies will be able to review a
variety of audience activity tracking data, sorted by time of day, zip
code, city and/or state, including:
-- When a consumer puts the disc into the computer;
-- How long the disc is watched;
-- What content the consumer looks at or watches the most or least;
-- What advertisements have been viewed; and
-- What web links have been clicked.
Williamson added, "With iReporting, we know immediately what did and did
not work on the disc, and we can quickly provide our customers, advertisers
and sponsors with a clear understanding of ROI."
iReporting is designed for companies looking to connect with their
consumers through CD-ROM or DVD-based marketing campaigns, as well as
producers of DVD videos and movies. iMedia can seamlessly integrate
iReporting directly onto any production disc to provide real-time tracking
and reporting of end-user activity. iReporting does not use cookies or
spyware and does not collect personal end-user information.
About iMedia International, Inc.
iMedia International (
PINKSHEETS:
IMED) is an interactive content solutions
company focused on syndicating general entertainment content and producing
custom CD-ROM solutions featuring the company's proprietary campaign
management system, iReporting™. iMedia syndicates its content to
publishers around the world seeking high value, low cost general
entertainment category content. Publishers use either iMedia's flagship
product,
Hollywood
Previews, a hosted, managed solution, or they purchase direct content
feeds to capture a share of the multi-billion dollar online and mobile
advertising markets. iMedia's
Digital Direct business leverages the
company's entertainment content development and distribution experience to
help large organizations reach customers with measurable, interactive
CD-ROM-based marketing programs. The company's Digital Direct customers
include American Express, Chrysler, Fox Entertainment, General Motors,
Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many
more Fortune 500 companies. For more information on iMedia International,
visit
www.imedia-us.com.
Forward-Looking Statements
The information in this news release includes certain forward-looking
statements that are based upon assumptions that in the future may prove not
to have been accurate and are subject to significant risks and
uncertainties, including statements regarding the future financial
performance of the Company. Although the Company believes that the
expectations reflected in its forward-looking statements are reasonable, it
can give no assurance that such expectations or any of its forward-looking
statements will prove to be correct. Factors that could cause results to
differ include, but are not limited to, successful performance of internal
plans, product development and acceptance, the impact of competitive
services and pricing, general economic risks and uncertainties, and various
other information detailed from time to time in the Company's filings with
the United States Securities and Exchange Commission. The Company
undertakes no obligation to publicly revise these forward-looking
statements to reflect events or circumstances that arise after the date
thereof. Please refer to the reports previously filed by the company with
the SEC at
http://www.sec.gov.
Contact Information: Contact:
Scott Kapp
iMedia International, Inc.
(310) 453-4499, ext.13