Nilörngruppen sets up a Joint-venture with Hembly in China

Nilörngruppen sets up a Joint-venture with Hembly in China

Nilörngruppen AB (publ) and its subsidiary announced today that they singed a
joint-venture agreement with Hembly International Holdings Limited for an
establishment in China. This company will offer a complete, creative and
tailor-made solution to existing and potential clients. The offer includes
design, product development, sales, purchase, stockholding and supply of labels,
packaging and other accessories to clients within the fashion and textile
industry. 

Nilörn and Hembly have identified a number of synergies in the light of the
rapid development within the textile and fashion industry as more production
goes to China. Nilorn Shenzen, which will be owned by a joint-venture, will be
based in Shenzhen and offer both Hembly's and Nilörn's clients new values as a
cost efficient service with focus on quality and shorter lead times.

”We are very pleased that we will now be able to present a local solution within
China, from which we can offer customer service and a logistic centre with
invoicing in local currency to customers in China. This will have a big impact
on our possibilities to grow and also our leadtimes. Hembly, as an innovative
and fast growing company with a presence in China for many years, is a perfect
partner for Nilorn and through this partnership Nilorn will become a more
complete supplier to the fashion and textile industry. The company in China
together with our existing structure with sales companies in Europe and service
and logistic centres in the most important textile countries, such as Turkey,
India, Hong Kong and Northern Africa, will make Nilorn even more attractive as a
partner to existing and potential customers. Meanwhile, in the view of Hembly as
Sergio Tacchini's sole sourcing partner in Asia, we also look forward to taking
part in the revamp of this long-established Italian sports brand through our
labelling and packaging design services. We will take the opportunity to expand
our existing offer with new product areas such as packaging and other
accessories, utilizing Hembly's network” says, Stefan Tingstrom CEO The Nilorn
Group.

“We are exited to partner with a renowned branding and design company like
Nilorn. With the complementary nature of their business activities, the
agreement allows both Hembly and Nilorn to expand their market and clients
portfolio with joint offers as a one stop shop from design and production of
garments, packaging and other accessories. It also benefits both companies by
shortening lead time and ultimately expand their offer to their respective
markets said Billy Ngok, Chairman of Hembly.” 


About Hembly International Holdings Limited
Established in year 2000 and listed on Hong Kong Stock Exchange in 2006, Hembly
International Holdings Limited (“Hembly”) is a leader in the provision of
apparel supply chain services. Our capability of supply chain solutions is
highly recognized by multinational renowned brands.

To capture the business opportunity brought by the booming consumer market in
China, Hembly has extended its capabilities to encompass the broader spectrum of
services, including distribution and retailing of apparel and footwear in China.
The Group has established joint-ventures with Stonefly, Lotto and Sisley to
offer affordable luxury and sportswear in China. With headquarter based in Hong
Kong, Hembly has strong European sales and marketing arms in Italy, France,
Sweden and Germany and operation arms in China, including Nanjing, Shenzhen,
Shanghai and Beijing, and Macao. For more information on Hembly, please visit
www.hembly.com
About Nilörngruppen AB
Nilörn is a global company, established in the 1970s, with expertise in how to
add value to brands through branding and design in the form of labels, packaging
and accessories, principally for customers in the fashion and ready-to-wear
industry. Nilörngruppen offers complete, creative and tailored concepts in
branding, design, product development and logistic solutions. Satisfied
customers are our principal asset, and it is therefore important to establish,
maintain and enhance customer relations through first-class service.
Nilörngruppen is one of the leading European players, with turnover of SEK 301m.
The Group operates through its own companies in Sweden, Denmark, the United
Kingdom, Germany, Belgium, Portugal, Hong Kong and Turkey. There are partner
companies in Switzerland, China, India and Tunisia. For more information on
Nilörn, please visit www.nilorn.com 

Hong Kong 30th of June 2008

Nilörngruppen AB (publ)

Stefan Tingström, 
CEO

For more information please contact:
Stefan Tingström, Phone: +46 (0)33 700 88 00, +46 (0)70 578 08 11,
stefan.tingstrom@nilorn.com