BOCA RATON, Fla., July 1, 2008 (PRIME NEWSWIRE) -- Silverstar Holdings, Ltd.'s (Nasdaq:SSTR) PC game publishing unit, Strategy First Inc, has introduced BigCityGames.com, a new ecommerce web site that offers casual gamers an easy and quick way to browse, demo, and download popular PC games.
Big City Games also offers irresistibly affordable pricing of some of the world's best selling casual games that cover all the favorite genres, including arcade, puzzle, and Match-3. All titles will be available through digital distribution and are ready to download with a click of a button at www.bigcitygames.com.
The initial roll-out of the site already offers more than 70 of the most renowned casual titles, including 'Cradle of Rome', '10 Talismans', 'The Magic Ball 3', 'Chameleon Gems' and many more. These titles have sold to millions of gamers across the world, earning a loyal following of fans. Pricing starts at $9.99 per title, and gamers are encouraged to take advantage of even greater savings via package offerings.
Clive Kabatznik, CEO of Silverstar Holdings commented, "This represents an exciting new distribution channel for Strategy First, designed to tap the fastest growing segment of the electronic game market. We see this expanding our demographic reach to both younger and older generations who find many of today's main-stream games too complex and demanding. These groups are helping to fuel the growing worldwide demand for more casual games. Given the popularity of this segment of the game industry, this is an important step enabling us to establish a presence in this high margin, fast growing business."
In the U.S. alone, the casual gaming market is set to double in only two years, according to a new industry report from Pacific Crest Securities analyst, Evan Wilson. Wilson estimates that the US casual business will hit $725 million in 2008, up from $375 million in 2006. He expects casual games to be the primary industry growth driver for 2008 and beyond. Worldwide, the market is expected to reach $1.6 billion.
About Strategy First Inc
Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (Nasdaq:SSTR), is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the Company is well known for its proprietary groundbreaking titles, such as the award winning Disciples, Jagged Alliance and Space Empires series of games, which are under continuing development. Simultaneously, Strategy First continues to publish many of the industry's major titles, winning numerous awards for games such as "Hearts of Iron", and "Galactic Civilizations." Recent offerings include top releases such as "S.C.S. - Dangerous Waters(tm)," "Space Empires V" and "Making History: The Calm and The Storm." The company provides a unique alternative for independent developers seeking to market their games to a worldwide audience. For more information please visit www.strategyfirst.com.
About Big City Games
Big City Games, a division of Strategy First Inc. and wholly owned subsidiary of Silverstar Holdings (Nasdaq:SSTR), is a leading provider of casual games from the industry's top developers. Recent offerings include 'Cradle of Rome,' '10 Talismans' and much more. The company provides a unique alternative to developers looking to take advantage of Strategy First's audience and market presence to a worldwide audience.
About Silverstar Holdings
Silverstar Holdings Ltd. is an international publisher and developer of interactive entertainment software. It currently owns Empire Interactive, PLC and Strategy First, Inc. Empire Interactive (www.empireinteractive.com) is a leading developer and publisher of interactive entertainment software games, including Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut. Empire's products are delivered on both console and PC platforms. Strategy First (www.strategyfirst.com) is a developer and worldwide publisher of entertainment software for the PC. For more information about Silverstar Holdings visit www.silverstarholdings.com.
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