PRESS RELEASE
Stockholm/Amsterdam, 9 July 2008
LBI International AB ("LBi"), the global marketing and technology
agency, has won the pitch to develop a pan-European awareness and
activation campaign for Mitsubishi Motors Europe. The pitch was won
by LBi Netherlands and the campaign will be rolled out in over 30
countries beginning in Q4 2008.
The objectives of the campaign are to build the Mitsubishi Motors
brand name in the European market and to drive accountable leads to
Mitsubishi Motors showrooms through online campaign and site
activity.
LBi Netherlands was selected for the campaign development project on
the basis of its broad online expertise and its demonstrable
international experience and capability through the wider LBi Group.
Igor Milder, CEO LBi Netherlands: "We are extremely pleased that we
were chosen for this task. The international character of the
campaign and the skills required to deliver it are a perfect fit with
our organisational capabilities and the services we offer. Our teams
can't wait to get cracking!"
For further information please contact:
Igor Milder, CEO, LBi
Netherlands
+31 20 460 4500, igor.milder@lbi.lostboys.nl
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About Mitsubishi Motors Europe
An offspring of the vast and mighty Mitsubishi group of companies
first started by Yatoro Iwazaki in 1870, today's Mitsubishi Motors
Corporation is one of the oldest Japanese car manufacturers (Model-A
in 1917) as well as one of the most innovative (from the 1936 PX33 -
Japan's first 4-wheel drive vehicle, to the 2009 i-MiEV - the first
full-fledged "mainstream" electric car in the market).
Today, Mitsubishi Motors is a successful mid-size global operator
(1,400,000 cars a year in average). Mitsubishi Motors Corporation has
manufacturing facilities in over 30 countries, and its sales and
after-sales organization serves more than 170 countries. In 2002,
Mitsubishi Motors Europe (MME) was founded specifically to coordinate
sales and after-sales in Europe.
Mitsubishi Motors sets as its ideal the synergy between dynamic and
environmental performance, and will continue to develop technologies
- such as the zero-emission i-MiEV electric vehicle - that show as
much care and pleasure for the environment outside as for the
occupants within.
About LBi:
LBi is a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique , and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).
www.lbi.com
LBi wins Mitsubishi Motors Europe campaign
| Source: LBI International AB