SANTA MONICA, CA--(Marketwire - July 10, 2008) -
iMedia International, Inc. (
PINKSHEETS:
IMED), a provider of
digital entertainment content for the publishing industry, today announced
that it has signed its first
iReporting licensing agreement
with
Precise/Full Service
Media, an Ontario, Calif.-based multimedia replication, packaging,
fulfillment and distribution company. The multi-million optical disc volume
agreement will provide Precise/FSM's customers the ability to better
understand when, how and for how long people are using their CDs and DVDs.
In June, iMedia announced iReporting, a proprietary CD-ROM and DVD audience
reporting and tracking system, iReporting™, was available as a standalone
product to independent CD-ROM and DVD producers and replicators across the
country. Precise/FSM, which manufactures millions of DVDs, DVD-ROMs, CD and
CD-ROMs each year for publishers worldwide, will offer iReporting on its
multimedia optical discs, which will provide real time information about
individual metrics on usage and click-thrus. iReporting does this without
the use of cookies or spyware and without collecting personal end-user
information.
"With iReporting, the millions of discs that we manufacture, package and
ship each year become even more important to our customers' marketing
strategies," said Robert Miller, president of Precise/FSM. "Our customers
will now be able to track how their discs are being used and what
components of the discs' contents are driving interest and traffic to the
Web or simply not working. The ability to enhance marketing messaging and
content based on real customer feedback and analytics will be a great
benefit to our customers. We see iReporting as becoming a key selling point
and a significant benefit for choosing our services."
"We knew that iReporting would be well-received by independent multimedia
disc
producers and replicators, and we are excited to announce our first
contract just a few short weeks after we announced the general availability
of the solution," said Henry Williamson, chief executive officer of iMedia
International. "The ability to understand in real-time how people are
interacting with the discs will help companies to better understand their
target audience and the return on investment of their direct marketing
campaigns. There is an incredible demand for the type of data we are able
to produce with iReporting, and we anticipate announcing a number of
iReporting licensing agreements over the coming months."
From iReporting's Web-based interface Precise/FSM's customers will have
access to a variety of audience activity tracking data, sorted by time of
day, zip code, city and/or state, including:
-- When a consumer puts the disc into the computer;
-- How long the disc is watched;
-- What content the consumer looks at or watches the most or least;
-- What advertisements have been viewed; and
-- What web links have been clicked.
About Precise/Full Service Media
Precise/FSM provides world-class optical disc manufacturing, packaging and
distribution solutions for the Media Production Industry and Home
Entertainment Industry. The company has a full-service manufacturing
facility in Ontario, Calif. and it supplements its U.S. manufacturing
operations with affiliate manufacturing facilities located in Taiwan and
China. With worldwide manufacturing capabilities, Precise/FSM can offer
companies an affordable solution to manufacture large or small, volume
requirements in the U.S. or Asia while maintaining a single source of
communication to coordinate all aspects of manufacturing, packaging and
distribution. Precise/FSM offers the full spectrum of Optical Media
products (Standard Definition DVD, Blu-Ray DVD, CD and Blank Optical
Media), as well as traditional Duplication (VHS, Audio Cassettes,
Diskettes). For more information about Precise/FSM, visit
www.fullservicemediainc.com.
About iMedia International, Inc.
iMedia International (
PINKSHEETS:
IMED) is an interactive content solutions
company focused on syndicating general entertainment content and producing
custom CD-ROM solutions featuring the company's proprietary campaign
management system, iReporting™. iMedia syndicates its content to publishers
around the world seeking high value, low cost general entertainment
category content. Publishers use either iMedia's flagship product,
Hollywood Previews, a hosted,
managed solution, or they purchase direct content feeds to capture a share
of the multi-billion dollar online and mobile advertising markets. iMedia's
Digital Direct
business leverages the company's entertainment content development and
distribution experience to help large organizations reach customers with
measurable, interactive
CD-ROM-based marketing programs. The company's Digital Direct customers
include American Express, Chrysler, Fox Entertainment, General Motors,
Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many
more Fortune 500 companies. For more information on iMedia International,
visit
www.imedia-us.com.
Forward-Looking Statements
The information in this news release includes certain forward-looking
statements that are based upon assumptions that in the future may prove not
to have been accurate and are subject to significant risks and
uncertainties, including statements regarding the future financial
performance of the Company. Although the Company believes that the
expectations reflected in its forward-looking statements are reasonable, it
can give no assurance that such expectations or any of its forward-looking
statements will prove to be correct. Factors that could cause results to
differ include, but are not limited to, successful performance of internal
plans, product development and acceptance, the impact of competitive
services and pricing, general economic risks and uncertainties, and various
other information detailed from time to time in the Company's filings with
the United States Securities and Exchange Commission. The Company
undertakes no obligation to publicly revise these forward-looking
statements to reflect events or circumstances that arise after the date
thereof. Please refer to the reports previously filed by the company with
the SEC at
http://www.sec.gov.
Contact Information: Contact:
Scott Kapp
(310) 453-4499, ext.13