PURE Bioscience (PURE) Chief Executive Officer to Ring the NASDAQ Stock Market Closing Bell


ADVISORY, July 14, 2008 (PRIME NEWSWIRE) --



 What:
 Michael Krall, Chief Executive Officer of PURE Bioscience (PURE), will
 preside over the closing bell.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When:
 Tuesday, July 15, 2008 at 4:00 p.m. EDT

 Contacts:
 Paul Henning
 Cameron Associates
 Phone: 212 554 5462
 Paul@cameronassoc.com

 NASDAQ MarketSite:
 Jolene Libretto; 646.441.5220; 347.219.9539
 Jolene.Libretto@nasdaqomx.com

Feed Information:

The closing bell is available from 3:50 p.m. to 4:05 p.m. on Galaxy 3C, Transponder 9. The downlink frequency is 4040 Vertical; Audio 6.2-6.8. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Jolene Libretto at (646) 441-5220.

Radio Feed:

An audio transmission of the closing bell is also available from 3:50 p.m. to 4:05 p.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Waterfront fiber 1623 as well.

Webcast:

A live webcast of the NASDAQ Closing Bell will be available at: http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos:

To obtain a hi-resolution photograph of the Market Close, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market close of your choice.

About PURE Bioscience

PURE Bioscience develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). SDC, PURE Bioscience's flagship technology, is the first new disinfectant active to be registered by the EPA in more than 30 years, and "Powered by SDC" disinfectants combine extraordinary broad spectrum antimicrobial action with a previously unattainable safety profile. SDC is a patented, aqueous non-toxic antimicrobial which is an electrolytically generated source of stabilized ionic silver that can serve as the basis for a broad range of products in diverse markets. PURE also manufactures and sells varying strengths of SDC concentrate as an active ingredient, additive or preservative for inclusion in third-party products.

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