LOS ANGELES, CA and ALEXANDRIA, VA--(Marketwire - July 15, 2008) - From Latin Jazz and
Mambo to Salsa, Tejano, Chicano Rock, Latin pop, and Reggaeton, Latin Music
USA tells the story of the rise of new American music forged from powerful
Latin roots and reveals the often overlooked influence of Latin music on
Jazz, Hip Hop, Rhythm and Blues and Rock and Roll -- and on all of American
culture. It's a fresh take on our musical history, reaching across time and
across musical genres to embrace the exciting hybrid sounds created by
Latinos, musical fusions that have deeply enriched popular music in the US
over more than five decades.
The series features memorable characters and vibrant music and dance
showcasing the impressive range of Latin music in the US, including, among
others, Salsa greats Willy Colón and Marc Anthony; the Latin-inflected
sound found in much of sixties Rock and Roll from the Drifters to Motown to
the Rolling Stones; the genius of Texas accordion player Flaco Jiménez;
Carlos Santana; Linda Ronstadt; the legendary Chicano rock band Los Lobos;
megastars Gloria and Emilio Estefan; Ricky Martin and Juanes; Miami rapper
Pitbull; and Reggaeton performers Daddy Yankee and Tego Calderón. The life
experiences of these and many other unforgettable artists will reveal how
Latinos have reinvented music in the United States and forged new
identities within this country, while never losing sight of their own rich
traditions.
Produced by a world-class production team at WGBH and the BBC, Latin Music
USA "invites the audience into the vibrant musical conversation between
Latinos and non-Latinos that has helped shape the history of popular music
in the United States," says series producer Adriana Bosch. The multimedia
project is anchored by a four-hour documentary series that premieres on
January 21, 2009 on PBS stations nationwide.
"Latin Music USA has the potential to be a cultural milestone, advancing
Americans' understanding of Latino rhythm and music as a dynamic player in
shaping American society past, present and future," said John F. Wilson,
senior vice president and chief television programming executive, PBS. "And
music, the universal language, communicates this phenomenon in a most
irresistible way."
Strategic Partnerships
PBS co-producer WGBH is also proud to announce an online and in-book
partnership with People en Español, the top-selling Hispanic magazine in
the United States, and its website PeopleEnEspanol.com. The partnership
will include exclusive editorial features and content across both brands.
"The relationship with People en Español has allowed a remarkable extension
of the series. Exclusive online content on the People en Español website
and in the magazine will give both visitors and readers a sneak peek of
interviews and concert footage," says Margaret Drain, vice president
national programming WGBH. "We are thrilled to be working with them on this
project."
Latin Music USA has also joined with the Smithsonian Institution's Latino
Center to develop programming and a celebration of Latinos and Latino
culture in the United States, centering on an event on January 27th, 2009
at a Smithsonian venue in Washington, DC. The program will kick off with a
symposium about Latin Music USA and include program producers, musical
artists, musical historians and others who will talk about the film and
highlighted artists.
"The storyline of música latina -- its history, diversity, challenges,
triumphs, and connections to contemporary social issues -- is as engaging
as its sound, inviting us to explore more deeply the American Latino
experience," says Daniel Sheehy, Ph.D., acting director of the Smithsonian
Latino Center.
"Our vision for this project has always been ambitious -- to extend to
multiple platforms in both English and Spanish -- to invite as many people
as possible to celebrate Latin music and the rise of Latino culture in the
United States," says Elizabeth Deane, series executive producer. "The
collaborations with both People en Español and the Smithsonian's Latino
Center have certainly brought our goals to fruition." In keeping with the
multi-media, bilingual project approach, Latin Music USA is planning major
events for the project in LA, DC, NY, and is working with PBS stations to
develop Latino heritage events around Latin Music USA in a number of
communities leading up to the series premiere. Also, the project is
currently in dialogue with other media partners in the arenas of radio,
Spanish-language television, and music print and online.
Latin Music USA Series
Latin Music USA is a story about American music. Fusions of Latin sounds
with jazz, rock, country, rhythm and blues -- music with deeper roots and
broader reach than most people realize.
The series will air in two parts:
Wednesday, January 21, 2009 (9:00pm-11:00pm) on PBS
-- Program One: The first program traces the rise of Latin Jazz and the
explosion of the Mambo and the Cha Cha Chá as they sweep the US from East
to West. Latin Music infiltrates R&B and rock & roll through the 1960s.
-- Program Two: Puerto Ricans and other Latinos in New York reinvent the
Cuban son and the Puerto Rican plena, adding elements from soul and jazz to
create Salsa, which becomes a defining rhythm for Latinos the world over.
Wednesday, January 28, 2009 (9:00pm-11:00pm) on PBS
-- Program Three: In California and across the Southwest, a new
generation of Mexican Americans, raised on rock, rhythm and blues
surrounded by country and western music reaffirm their cultural identity in
Tejano, Chicano rock, and Latin Rock.
-- Program Four: The last program in the series looks at the Latin pop
explosion of the turn of the century, focusing on the success of artists
like Ricky Martin, Gloria Estefan and Shakira in the English-language
market in the context of an increasingly Latinized US. As studios focus on
star-driven pop, Latino youth gravitates toward urban fusions -- Spanish
rap and Reggaeton -- while rising numbers of Latinos entering the US create
new markets for Mexican regional music and Rock en Espanol.
About PBS
PBS, with its 355 member stations, offers all Americans -- from every walk
of life -- the opportunity to explore new ideas and new worlds through
television and online content. Each week, PBS reaches more than 73 million
people and invites them to experience the worlds of science, history,
nature and public affairs; hear diverse viewpoints; and take front row
seats to world-class drama and performances. PBS's broad array of programs
has been consistently honored by the industry's most coveted award
competitions. Teachers of children from pre-K through 12th grade turn to
PBS for digital content and services that help bring classroom lessons to
life. PBS's premier children's TV programming and Web site, pbskids.org,
are parents' and teachers' most trusted partners in inspiring and nurturing
curiosity and love of learning in children. More information about PBS is
available at
www.pbs.org, one of the leading dot-org Web sites on the
Internet.
About WGBH Boston
WGBH is America's preeminent public broadcasting producer, the source of
fully one-third of PBS's prime-time lineup, along with some of public
television's best-known lifestyle shows and children's programs and many
public radio favorites. Its production menu is diverse, including Nova,
Frontline, American Experience, Antiques Roadshow, Masterpiece Theatre,
Arthur, and Curious George on PBS and The World and Sound & Spirit on
public radio. WGBH has been recognized with hundreds of honors: Emmys,
Peabodys, duPont Columbia Awards... even two Oscars.
About People en Español
People en Español was launched in 1996 as a special issue, and today has
become the top-selling Hispanic magazine in the United States. Published 11
times a year, People en Español's guaranteed circulation is 500,000 and
reaches over six million readers every month with its editorial mix of
Hispanic and popular entertainment, fashion and beauty trends, and
compelling human-interest stories. People en Español delivers original
editorial content that captures the values, contributions and impact of
today's Hispanics in the U.S. For daily news, photos, blogs, exclusive
behind-the-scenes video and celebrity scoops, visit PeopleEnEspanol.com --
now also available in English.
About Smithsonian Latino Center
The Smithsonian Latino Center is a division of the Smithsonian Institution
that ensures Latino contributions to art, science and the humanities are
highlighted, understood and advanced through the development and support of
public programs, scholarly research, museum collections and educational
opportunities at the Smithsonian and its affiliated organizations across
the United States and internationally.