Bang & Olufsen significantly expands partnership with Audi

Bang & Olufsen has signed a new agreement with the German car manufacturer Audi
which will significantly expand the two companies' co-operation. 

Under the agreement, Bang & Olufsen will supply sound systems for a broad range
of important Audi models. These new sound systems represent the next generation
of the sound systems currently available for Audi A8/S8 and Audi Q7. 

“Every addition to Bang & Olufsen's range for Audi is significant in terms of
our partnership,” says Vice President Jens Peter Zinck, head of Bang &
Olufsen's Automotive Department. “Equally, it is important for the continuing
development of Bang & Olufsen's car-fi business.” 

Introduction in 2010
Although no date for the introduction of the new systems for the Audi models
has been set, the aim is to roll out the first sound system under the new
agreement no later than 2010. 

“The expansion of the Audi contract means that our sound systems will be
available for a wide range of important Audi models,” says Jens Peter Zinck.
“We're obviously delighted about that.” 

Number one brand
The extended partnership does not change Bang & Olufsen's expectations for the
current financial year. 

Bang & Olufsen's sound systems have gained a considerable reputation within a
short time. Earlier this year, the respected German magazine ”auto motor und
sport” named the company the number one brand in the Car-HiFi category in its
readership survey ”Best Brand 2008.” 

Peter Thostrup
Executive Vice President 

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For further information, please contact:
Vice President, Automotive, Jens Peter Zinck, tel.: +45 20 10 03 47.