Bet1128.com joins Entraction's poker network

Solna, Sweden (21 July 2008). Entraction announces that it has signed
a deal with yet another established poker operator, Bet1128, to
supply them with poker software and access to the Entraction poker
network. Bet1128 is a successful poker site focusing on the Italian
market, and will start the migration to Entraction in August.

Bet1128.com's players appreciate the Italian poker "32-card draw",
which guarantees good action when Entraction launches its 32-card
draw in the autumn."Bet1128 is yet another successful poker operator that chooses to
migrate from another network to the Entraction poker platform.
Bet1128 will, together with our other new partners, add on to the
strong organic growth in our poker network," says Peter Åström, CEO
of Entraction."Bet1128 is strongly committed to improve its gaming offer with a
selection of state of the art products. After a thorough
investigation of the poker platform arena we decided to join the
Entraction network. We consider Entraction a solid and dynamic
partner to rely on in order to support our development plans. We are
sure that the poker games supported will meet our customer
expectations in terms of gaming experience, tournament variety and
security standards," says Francesco Martiradonna, Commercial Director
of Bet 1128.

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström CEO, +46 73 600 85 01

About Entraction
Entraction Holding AB is an investment company within the digital
entertainment industry. The company holds 100% of Entraction
Solutions AB and 57% of Casablanca Gaming Group. Entraction Holding
AB is listed on the First North marketplace of the OM X Nordic Stock
Exchange and has approximately 8 000 shareholders. The company's
Certified Advisor is Remium AB.

Entraction Solutions AB is a gaming group that offers its partners
software systems for poker, sports betting and casino, access to the
poker network and a range of peripheral services such as website
design, gaming licenses, operation, payment systems, promotional
tools and 24/7 support to players. T The poker network is operated by
subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in
the poker network.

Casablanca Gaming Group AB is a gaming group targeting the consumer
market. The company's subsidiary Casagaming Ltd in Malta operates the
gaming sites 24hPoker.com, Martinspoker.com, Staffpoker.com,
Norpoker.com and Danepoker.com. The sites are among the best known
gaming sites in Scandinavia.

Please visit www.entraction.com for more information.