Contact Information: Contact: Beth Paulino or Kerianne McGuire CommonHealth (973) 352-1000
PARSIPPANY, NJ--(Marketwire - July 23, 2008) - CommonHealth today announced the promotion
of Meaghan Onofrey to president of MBS/Vox, the research consultancy unit
of CommonHealth specializing in the analysis of naturally occurring
healthcare interactions, including in-office physician-patient dialogue.
CommonHealth (www.commonhealth.com) is the world's leading
healthcare-communications network and a WPP (NASDAQ : WPPGY )(www.wpp.com)
company.
Advancing from her previous role as general manager, Ms. Onofrey will
oversee the management, operation and long-term planning for MBS/Vox, which
includes innovating the group's unique, reality-based research techniques
for analyzing healthcare dialogue and driving strategy for pharmaceutical
brands. Already in development are several new offerings, including a
hospital-based methodology, and an initiative to address the question of
how to drive medication adherence. Additionally, Ms. Onofrey will work with
inter-company account teams to maximize client research and strategy
offerings.
"In her five years at MBS/Vox, Meaghan has consistently exhibited
outstanding leadership and creativity," said Joe Gattuso, Chief Strategist
for CommonHealth and former President of MBS/Vox. "She has played a
significant role in many new business wins and in further strengthening our
linguistic and marketing teams over the past year, making it our most
successful year yet," he added.
MBS/Vox, founded in 2000, was the first company to look into the exam room
and assess physician-patient dialogue. This insight offered a radical shift
from traditional market research because of the ability to see how
physicians and patients actually talk about pharmaceutical brands and
categories in real-life visits. The group has an extensive database of
physician-patient interactions, and has published more than twenty-five
articles documenting study results.
Ms. Onofrey joined MBS/Vox five years ago with extensive training in
medical linguistics. During her five-year tenure, she has worked on more
than eighty studies in a diverse assortment of therapeutic categories,
including the first study to measure the impact of physician training on
office dialogue. She has co-authored twenty publications and designed an
array of communications-based tactical programs for her pharmaceutical
clients. Ms. Onofrey holds a bachelor's degree in linguistics and a
master's degree in sociolinguistics, both from Georgetown University.
CommonHealth comprises MBS/Vox, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Earthborn, EvoLogue, Ferguson, HLS, Noesis,
ProCom, Qi and Solara. The organization also maintains numerous
partnerships both within and outside of the WPP network of companies.
