Metro confirmed as the most read print media by affluent Metropolitan Europeans

Metro  International  S.A.  ("Metro"),  the  international  newspaper
group, today announces that it continues to hold its position as  the
most read print  media by  affluent Europeans, according  to the  EMS
2008 survey released by Synovate. [1]

The survey shows  that Metro reaches  2.5 million affluent  Europeans
which represent 6.4% out  of the total 40  million people covered  in
the survey. Moreover, Metro reaches 3.4 times more affluent Europeans
than all pan European daily  newspapers combined[2] and more  readers
than all weekly pan European magazines[3].

Every week Metro reaches 26%  of all young affluent  Metropolitans[4]
in all western European countries where Metro is published. Metro  is
also the most read pan European print publication among the following
target groups predefined by EMS: 'European Elites', 'Decision Makers'
and 'Influential Opinion Leaders'.

Per Mikael Jensen, CEO and President of Metro, says: "This study very
clearly confirms  that  Metro  not  only  attracts  a  young,  active
audience in Europe, but also is  the newspaper for the more  affluent
Europeans. Metro's ability to deliver wide reaching, cost  efficient,
multi-local solutions  is a  unique opportunity  for advertisers  who
want to target young, affluent Metropolitans across Europe. I'm happy
to see  that we  have further  increased readership  among this  very
'hard to reach' audience".

Since the inclusion of Metro in the EMS survey two years ago, Metro's
readership has increased by 325,000  daily readers, making Metro  the
fastest growing pan European media.

EMS  is  the  largest  single  source  survey  of  Europe's  affluent
influentials and the reference for pan European media planning.

For further information, please visit www.metro.lu, or contact:

Per Mikael Jensen, CEO and                     Tel: +44 (0)20 7016
President                                      1300
Alistair Ballantyne, Global Sales Director     Tel: +44 (0)20 7016
                                               1300
Wilf Maunoir, Global Research Director         Tel: +44 (0)20 7016
                                               1300



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ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is
published in over 150 major cities in 21 countries across Europe,
North & South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of
over 20 million daily readers. Metro's advertising sales have grown
at a compound annual rate of 38% since the launch of the first
edition in 1995.

Metro International 'A' and 'B' shares are listed on the OMX Nordic
Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.

[1] Source: Synovate - EMS 2008 Summer Release (12-months). Released
on 23rd July, 2008
[2] This includes the Financial Times, International Herald Tribune,
Wall Street Journal Europe and USA Today
[3] This includes BusinessWeek, The Economist, Newsweek and TIME
[4] Metropolitans are defined as 21-44 years old living in urban
areas