New Report Shows Senior Citizens Coming to Grips With Falling Home Values

Seniors Seeking Reverse Mortgages Record Lower Self-Estimated Home Values


OAKLAND, CA--(Marketwire - July 28, 2008) - Golden Gateway Financial, the Web's most comprehensive financial resource for seniors and retirees, today released second quarter usage data from its online reverse mortgage calculator.

Results showed that visitors to the site are entering lower home values when compared to first quarter data. The nationwide average reported home value fell by 2.5% when compared to first quarter 2008. This drop in perceived home value by prospective reverse mortgage borrowers reflects a similar drop in actual home value as reported by the most recent S&P/Case-Shiller Home Price Index.

Additional observations from the report:

--  California recorded one of the largest individual market self-reported
    home value drops at more than 9.5% when compared to first quarter 2008
--  The average national age of visitors to Golden Gateway Financial rose
    slightly to 69.5 years old from 68.6 years old in the first quarter
--  Slightly less than half of all borrowers were single or sole owners of
    their home
    

A complete listing of fields and data for the second quarter of 2008 as well as regional market breakdowns is available by contacting Golden Gateway Financial.

Highlights are below.

            Reverse Mortgage Calculator National Averages
                                                    Q1 '08      Q2 '08
                                                    ---------   ---------
Average age                                         68.6        69.5
Average home value                                  $ 449,200   $ 438,000
Percentage with existing mortgage                   51.4%       53.4%
Average existing mortgage debt                      $ 157,500   $ 159,700

"This report clearly demonstrates that senior citizens are financially aware consumers who understand the impact of the economy on their overall financial health," said Eric Bachman, founder and CEO of Golden Gateway Financial. "These individuals are exploring reverse mortgages as an option, and doing so with a realistic sense of how it can help them pay off existing debt or augment their current level of income."

The company's award-winning online reverse mortgage calculator has been recognized as an important resource for seniors by the Wall Street Journal. It allows users to enter basic information to manipulate reverse mortgage loan parameters and then compare lenders based on those fields. Golden Gateway Financial makes anonymous and aggregated data from these basic entry fields publicly available on a quarterly basis.

For more information about reverse mortgages or to access Golden Gateway Financial's industry-leading suite of online retirement assessment tools and resources, please visit http://www.goldengateway.com.

About Golden Gateway Financial

Golden Gateway Financial (www.goldengateway.com), located in Oakland, California, is a comprehensive resource for senior citizens, baby boomers and soon-to-be retirees to assess their financial health at retirement. Through a unique set of online tools and clear and unbiased communication, the company helps individuals address "The Great American Retirement Dilemma." The tools enable users to better assess the security of their nest egg and to make intelligent choices to fully enjoy what should be the best years of their lives. The company also operates the industry's premiere reverse mortgage service with a proprietary reverse mortgage calculator and a team of trained counselors to help seniors better understand the product, evaluate whether it is right for them, and identify their ideal lending partner.

Contact Information: Press Contact: Michael Azzano Cosmo PR for Golden Gateway Financial 415.596.1978