Amsterdam, 30 July 2008 - The Heineken Experience, located in the former Heineken brewery in the centre of Amsterdam, will reopen for visitors on 20 October 2008 following extensive renovation and expansion.
The Heineken Experience was first opened in 2001 and has become one of Amsterdam's most popular tourist attractions with over 400,000 visitors a year.
Hans Maris, Manager of the Heineken Experience, commented: "The attraction is looking great after the renovation. We've enlarged the Heineken Experience to accommodate the increasing number of visitors, and we've introduced a variety of new, interactive and entertaining elements in the tour. The museum continues to tell the story of the Heineken company and family, with of course the opportunity to enjoy a cold Heineken. BRC Imagination Arts did a fantastic job in redesigning the attraction. We're looking forward to opening our doors again to the public."
In the Heineken Experience, visitors are introduced to the World of Heineken during a self-guided interactive tour.
New attractions include:
|
|
|
|
|
|
|
|
For more information on the Heineken Experience, please visit http://www.heinekenexperience.com/
Press Enquiries
Véronique Schyns
Tel: +31 (0)20 5239 355
