ROK Continues Aggressive Deployment Strategy for Mobile Entertainment Services Worldwide

Global Mobile Entertainment Company Seals Three New Deployment Agreements for Mobile Content and Services


LONDON, Aug. 20, 2008 (GLOBE NEWSWIRE) -- ROK Entertainment Group (OTCBB:ROKE), the global mobile entertainment company, has continued its aggressive expansion worldwide through three major product deployments. Firstly, its Finland-based mobile services development company, Geniem, has signed an exclusive mobile content delivery agreement with Rotana, the world's largest producer and distributor of Arabic music and films, whereby Geniem will build customised on-device portals (ODP's) for Rotana's mobile partners to be deployed across the Middle East, enabling users to seamlessly access its diverse content portfolio from their mobile phones.

Owned by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud, Rotana has grown to become the world's largest Arabic entertainment company, producing and distributing the latest Arabic music and films throughout the world. In addition, Rotana is the leading Arabic mobile content distributor in the Middle East, North Africa, the Gulf and Europe.

In addition, Fun Little Movies (FLM), the California-based mobile content-creation subsidiary of ROK, has teamed up with award-winning comedy collective Monkey With A Shotgun to deliver original comedy content, advertising-funded and available to download and watch for free on iPhones and on Sprint and Verizon Wireless video services across the U.S.

Furthermore, ROK's push email service for mobile phones, YuuROK, has added a further 50,000 users worldwide in just the last 2 weeks. YuuROK, the mass-market mobile email service created by ROK, is advertising-supported, compatible with all WAP-enabled handsets and is free to use. YuuROK is a Joint Venture with YuuZoo, the mobile media company.

Commenting on the recent developments, Laurence Alexander, Group CEO of ROK, said, "Each of these agreements are milestone achievements and each reflects our strategy of deploying our suite of revenue-generating mobile services, applications and technologies as fast as possible, worldwide, through alliances, partnerships and licensing agreements - and we will continue to do so going forward."



 For more information, please visit:
 www.rokent.com
 www.yuurok.com/web
 www.rotana.net/RotanaNew/Rotana/about.aspx
 www.funlittlemovies.com
 www.monkeywithashotgun.com

About ROK Entertainment Group Inc.

ROK Entertainment Group Inc., (OTCBB:ROKE) founded in 2004, is a global mobile entertainment group. With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.

With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.

The ROK Entertainment Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5361

Forward-Looking Statement

The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.



            

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