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Publishers Clearing House Launches PCHtv.com Bringing the Excitement of Prize Patrol "Winning Moments" to the Online World
Site to Launch on August 27th, the Same Day That the Next Millionaire SuperPrize Winner Is Announced
| Source: Publishers Clearing House
PORT WASHINGTON, NY--(Marketwire - August 27, 2008) - Each year millions of people watch in
anticipation, hoping their doorbell will ring with the news that they are
the next big SuperPrize winner in the Publishers Clearing House
Sweepstakes. Now, consumers will get a closer look behind the scenes of
this amazing moment, Publishers Clearing House is launching PCHtv.com.
PCHtv.com will feature an instant feed of the August 27th event, showcasing
the amazing reactions that winners give the company's Prize Patrol when
they surprise a sweepstakes entrant with the news that they have won the
Publishers Clearing House sweepstakes. The site will officially launch on
August 27th, 2008, 7 PM EDT, immediately after the name of the winner is
announced during the NBC Nightly News with Brian Williams. This
announcement will direct viewers to PCHtv.com to see the actual winning
moment, which will be uploaded directly from the location of the winner
that same day. Once at PCHtv.com, users will also have the opportunity to
enter to win a special PCHtv.com exclusive prize.
"Publishers Clearing House has been a pioneer in the business of reality
television for many years," said Todd Sloane, Senior Vice
President/Creative of Publishers Clearing House. "Our efforts have made it
possible for America to witness countless reactions of prize winners in our
well known television advertising. Now this iconic brand is moving online
and extending this opportunity beyond the television and onto the computer
screen."
"The new site represents just one of a number of new online initiatives for
Publishers Clearing House," said Alex Betancur, Vice President and General
Manager of PCH.com. "PCHtv.com joins the growing network of Publishers
Clearing House websites that provide creative advertising opportunities for
advertisers including PCHGames.com, PCHLotto.com, PCHSearchandwin.com and
many others."
In the future PCHtv.com will include user generated video capabilities that
will allow individuals to create and upload their very own SuperPrize
reaction videos.
About PCH.com
PCH.com is the online destination for Publishers Clearing House, a leading
multi-channel direct marketer of value-based consumer products and
magazines promoted with a chance to win sweepstakes prizes. Publishers
Clearing House has been in business since 1953.