Contact Information: Contact: Adrian Desbarats Fashion & Earth 902.675.2217
Eco-Friendly Clothing Site to Assess Carbon Footprint for Entire Company
Eco-Friendly Clothing Site FashionandEarth.com Submits to Independent Carbon Footprint Analysis in Efforts to Establish Baseline Working Toward Zero Impact
| Source: Fashion & Earth
EMYVALE, PE--(Marketwire - September 2, 2008) -
Eco-friendly clothing site FashionandEarth.com announced today it is
submitting its entire operations from products to supply chains for
independent evaluation of its carbon footprint. This initial assessment of
the green clothing retailer will provide a quantitative measure to serve as
a baseline for improvements in the
eco-friendly clothing site's efforts to become a zero impact corporation.
Despite the growth of eco-friendly clothing and mass retailers promoting
green clothing lines, there remains a lack of industry standards and
accountability when it comes to assessing a company's impact on the
environment. Fashion & Earth is striving to become a zero impact
corporation, which necessitates a quantifiable, peer reviewable,
standardized and unbiased method of measuring related greenhouse gas (GHG)
emissions as a starting point for the eco-friendly clothing site.
"As a green clothing retailer we're very serious about our role
as stewards of the environment," says Adrian Desbarats, president of
Fashion & Earth. "We not only provide environmentally friendly clothing to
consumers but we are also doing everything we can as a corporation to
reduce our footprint. It's my belief that any company serious about
reducing its environmental impact must scientifically measure effects at
all points within its organization. Without quantifiable third-party
analysis, any attempts at reducing impact would be too subjective."
The carbon footprint assessment will be conducted by independent
environmental performance evaluator CleanMetrics Corp. using life cycle
analysis (LCA) and the Greenhouse Gas Protocol. The eco-friendly clothing
retailer plans to submit to yearly evaluations to measure the success of
its ongoing efforts to become a zero impact corporation.
About Fashion & Earth
Eco-friendly clothing site www.FashionandEarth.com looks to make organic
clothing choices easier for online shoppers, drawing together exciting
brands with two-way free shipping that delivers throughout North America in
as little as three days. Launching in September 2008, the site offers a
range of green fashions
including tops, bottoms, jackets, dresses, shoes and accessories. A
stringent environmental policy ensures that each green clothing brand
adheres to requirements for organic fabrics, environmentally friendly
manufacturing processes and fair trade practices, so consumers can shop
eco-friendly fashions confidently. Five percent of the company's profits
are pledged to help the earth. For more information, please call
902.675.2217 or email pr@fashionandearth.com.