Longitude Health Strengthens Innovative Health and Wellness Portal With Protocol Driven Healthcare's ConXus Platform

SOMERSET, NJ--(Marketwire - September 4, 2008) - Longitude Health, Inc. (www.longitudehealth.com), provider of web-based, guided health and wellness solutions for mid-size, self-insured companies, today announced that its MyHealthVillage.com web portal will be enhanced with the robust and proven ConXus™ health improvement platform from Protocol Driven Healthcare, Inc. (PDHI). The ConXus platform will help expedite time-to-market deployment of Longitude Health's web portal MyHealthVillage.com, using proven, industry-validated health and wellness tools.

Using ConXus, MyHealthVillage.com HealthGuides and users will have easy, online access to subscribers' data, as well as the tools for tracking progress and for the delivery of personalized education. The database-driven platform will support rapid site development and configuration to meet the needs of Longitude's diverse clients. Services available include health risk assessments, wellness programs, challenges, personal health records, a secure messaging center and a fully integrated incentive management system.

Tracy Korman, Longitude Health's Co-founder, president and CEO, explains the importance of PDHI's capabilities to Longitude Health: "With its proven track record of service delivery, best-of-breed technology and a health risk assessment that has been validated with over one million lives, the PDHI ConXus Platform has allowed us to rapidly build our differentiated Whole Person / Whole Population services. ConXus offers us a flexible workflow environment to deliver our proprietary approaches to reducing health risks, controlling healthcare expenses and improving the health and wellbeing of our clients' employees."

"PDHI is delighted that Longitude Health is using the ConXus Platform which was specifically developed to support the delivery of health improvement programs to multiple end clients," says Jennifer Jolley, PDHI's president. "Longitude Health will be able to localize programs and services for each of their clients to specifically meet their specific needs and drive program participation and engagement."

About Longitude Health, Inc.

Based in New Jersey and with operations in Missouri, Longitude Health (www.longitudehealth.com) is a privately-held, investor-backed company offering comprehensive web-based, guided health and productivity improvement solutions for mid-size, self-insured businesses. Its flexible tools and holistic approaches provide incentives, integrate with primary care physician oversight and enable social networking support for a completely collaborative solution leading to sustainable, long-term, healthy life style habits. Longitude Health's MyHealthVillage.com portal and HealthGuides provide businesses with a highly-valued employee benefit while at the same time improving productivity and reducing health related costs. For further information on Longitude Health visit www.longitudehealth.com.

About Protocol Driven Healthcare, Inc.

PDHI is a healthcare technology and data processing organization that provides preventive health applications and services using the ConXus® health improvement platform. ConXus solutions are scalable and flexible, driving process efficiency and project control for clients. PDHI has adopted an open-systems approach, including extensive administrative tools and interfaces that allow integration of ConXus solutions into client portal environments. For more information, visit www.pdhi.com.

Contact Information: Contact: Jackie Abramian BridgeView Marketing for Longitude Health Tel: 207-439-0963 Mobile: 617-584-2580 Jackie@bridgeviewmarketing.com