New Belgium Employees Share List of Reasons to Ride

FORT COLLINS, CO--(Marketwire - September 23, 2008) - New Belgium Brewing, home of flagship Fat Tire Amber Ale and other Belgian-inspired brews, recently launched an interactive online blog (http://www.teamwonderbike.com/blog/) for the growing community of its Team Wonderbike members. The blog is an online bike stop for chat, motivation and ideas. New Belgium today announced 10 Marvelous Reasons to Ride to inspire people of all skill levels to jump on their bike for their next commute or weekend leisure activity.

Here are 10 Marvelous Reasons Why Our Employees Love to Ride:

10. Burn Fat, Not Oil. - Casey Kjolhede

9. Riding gives me a reason to show off my freshly shaven legs. - Michael Reynolds

8. I ride because it is like a movie I make by moving my legs. - Bill Hepp

7. Never pay to park. Never circle the block looking for a parking spot. The closest I ever get to a parking meter is with my bike lock. - Jared Hirsch

6. Riding helps my daughter know she too can save the Earth. -Tracey Callaghan

5. One time a mother goose flew after me while I rode my bike down by the river in the springtime. Now that's fun! I've never been chased by a mother goose while driving a car. - Garth Bontrager

4. I ride because my troubles can't catch me when I'm on two wheels. - Jeremy Walker

3. Riding by bumper to bumper traffic will make any rider smile. - Nick Ampe

2. I ride because it takes just about as long to drive five miles through town and park. - Burny Finkle

1. Calves like these don't grow on trees - Tracey Callaghan

Team Wonderbike, a bike commuter advocacy program created by the folks at New Belgium, was started in 2005 to inspire and increase the use of one of mankind's greatest inventions: the bicycle. Human-powered and carbon-free, the bicycle is the simple, accessible solution to many issues... with sexy legs as an added benefit!

Currently more than 15,000 members strong, Team Wonderbike (http://www.teamwonderbike.com/) is a pedal-powered bike commuter club whose members pledge to bike -- not drive -- as often as possible. So far the total number of miles pledged is more than 13 million miles for the coming year. Team members can upload stories and images and check in with other members at http://www.teamwonderbike.com/blog.

To take the Team Wonderbike pledge, visit www.teamwonderbike.com. Wonderbikers will get the chance to win bike bags and other quarterly prizes, or an annual grand prize -- a hand-built New Belgium cruiser bike. Participants receive quarterly newsletter updates, and can join the Team Wonderblog forum to post ideas, stories and images at www.teamwonderbike.com/blog. Riders can also contribute to an online Wonderbook bike log that calculates cumulative miles biked and the amount of carbon offset.

New Belgium Brewing is nationally recognized for its progressive environmental activities. Consumers can enjoy their favorite New Belgium beer even more knowing it was produced with wind-powered electricity, green building techniques and water conservation as a way of life.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Mothership Wit, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

Contact Information: CONTACT: Alicia Hassinger 303.433.7020 720.933.8119 ahassinger@csg-pr.com