Mercent and YourAmigo Partner to Accelerate E-Commerce Sales for Online Retailers
Complementary Online Marketing Technologies Deliver More Traffic and Sales for Online Merchants
| Source: Mercent
SEATTLE, WA--(Marketwire - September 23, 2008) - Mercent™, a provider of online marketing
technology and services for retail merchants, today announced a strategic
partnership with world-leading Organic Search Solutions specialist,
YourAmigo, to apply the companies' complementary online marketing platforms
towards helping online businesses attract new traffic and new sales through
coordinated organic search and paid online advertising campaigns.
YourAmigo's cutting-edge organic search marketing technology and services
improve customers' SEO ranking and performance, enhance the customer
experience, and open new sales channels through search engines which drive
incremental new traffic and sales. Mercent complements YourAmigo by
generating additional sales through online marketing channels including
cart-based marketplaces, comparison shopping engines, Yahoo Search Submit
Pro paid inclusion, and leading affiliate networks, making it easy for
merchants to automate, measure, and optimize online product merchandising
campaigns across these channels.
The key benefit of the new partnership is an acceleration of e-commerce
revenue across online channels for retail merchants. Retailers can leverage
insights gained from Mercent's marketing platform to enhance performance of
their SEO programs through YourAmigo's platform, and vice versa. The joint
offering creates higher quality and more relevant content, greater
automation and sophistication in keyword analysis, more rapid search engine
optimization, better merchandising, higher search engine rankings and an
enhanced customer experience.
"YourAmigo's Spider Linker™ organic search solution typically generates
between 5%-25% of all online revenues for our customers worldwide; for some
customers we drive an even greater percentage, up to 43%, of all their
online revenues," said YourAmigo CEO Rahmon Coupe. "Where we have joint
clients, our close relationship with Mercent will provide the opportunity
for YourAmigo to enhance online revenues even more."
"In partnership with YourAmigo, Mercent is pleased to offer online
retailers optimized marketing feeds delivered to all of the major online
consumer shopping destinations," said Eric Best, Mercent CEO. "We look
forward to working closely with YourAmigo to provide advertisers
comprehensive, high-performing campaign management services."
Information regarding Mercent
Retail shopping feed and paid inclusion management technology, Mercent Performance marketing
services, and the complete list of online marketing channels in the
Mercent Shopping Network is available at www.mercent.com.
About Mercent
Mercent provides online marketing technology and services to help retail
merchants optimize performance across online marketing channels. Mercent's
on-demand platform, Mercent Retail, connects existing retail management
systems and The Mercent Shopping Network, a network of more than 50 online
shopping destinations including transactional marketplaces such as
Amazon.com and SHOP.COM, comparison shopping engines (CSEs) such as
Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search
Submit Pro, and affiliate marketing programs such as LinkShare and
Performics. Mercent Retail makes it easy for merchants to increase revenue
and gross margins by promoting the right products with the right
merchandising offers and placement using optimized product data feeds to
these key retail channels. Mercent customers include 1-800-Flowers, Bass
Pro Shops, Benefit Cosmetics, Celebrate Express, GUESS?, Levenger, Redcats
Group, REI, and other leading retailers. Mercent is an Amazon.com Certified
System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data
Feed Provider, certified Google Product Search Partner and Yahoo! Search
Submit Pro certified feed provider. Founded by veterans of Amazon.com,
Mercent is a venture-funded company based in Seattle, WA. For more
information, visit www.mercent.com.
About YourAmigo Ltd
YourAmigo is a global organic search solutions specialist that provides
scalable, automated, high-ranking SEO, online marketing, merchandising and
Web 2.0 services for some of the world's leading companies, including Sony,
Avon, Redcats, PCConnection, Shopping.com, Brookstone, Digi-Key, JewelryTV,
Flight Centre, HSN Catalog Services, PropertyFinder, Active Hotels and
Everywine, to name but a few.
YourAmigo is the only organic search optimization specialist in the world
that has its genesis in search engine technology and not website
development/design. With its team of search engine experts, patented
technology and a performance based business model, YourAmigo allows clients
to reduce the risk, complexity and cost associated with Organic Search
Optimization and Marketing while delivering unprecedented measurability of
organic search and unparalleled ROI.
With offices in the US, Europe and Asia and its multi-lingual capability,
YourAmigo is truly helping large business with their global e-commerce
expansion. For more information, visit www.youramigo.com.