ForgeBusiness Standardizes on Syntryx Business Intelligence Platform to Offer Competitive Marketing Intelligence Across Thousands of Global Affiliate Networks

LONDON--(Marketwire - September 24, 2008) - At Ad:tech London 2008, Syntryx Executive Solutions, a leading provider of competitive intelligence and broad digital marketing solutions, today announced that ForgeBusiness, a global Online Strategic Marketing Consultancy, has standardized on Syntryx Executive Solutions Business Intelligence Platform for its media planning and buying strategies. Syntryx offers online marketers in North American, European and Asia-Pacific competitive marketing intelligence on search-engine rankings, online advertising campaigns. Syntryx has indexed over 3000 active advertisers and 1.5 million publishers across all major affiliates and ads networks to make marketing budgets more accountable and stay competitive in this budget-based economy. Syntryx can be found at booth #288 at the show.

"Syntryx gives us the marketing intelligence we need to create an effective marketing strategy for our clients," said Jonathan Miller, Founder, ForgeBusiness. "By standardizing on Syntryx for all our media planning and buying needs, we are able to see how our clients stack up against the competition -- what media they are buying, where they are ranked on top search engines, and which media would give our clients the greatest ROI."

Standardizing on the Syntryx Solution:

ForgeBusiness has 26 associates on 3 continents and is focused on delivering significant value & revenues to their clients & marketing partners through the use of integrated performance marketing solutions. In addition to offering proprietary affiliate marketing methodologies, turnkey affiliate management services, multi-network ROI tracking tools and an in-house affiliate network of 135,000, ForgeBusiness develops and executes online marketing, social media, search marketing and affiliate marketing strategies designed to drive direct response marketing online. Clients include many of the global 5000 including: Peapod, MyJewelrybox.com, AVAfx, Disney Book Club, Liberty Life Assurance and Netflorist amongst others. Serving so many clients with different geographic specifications posed a significant challenge for ForgeBusiness to identify and recruit new partner affiliates, merchant recruitment (sales) and referral sources to promote their clients' sites efficiently and promptly.

With Syntryx, ForgeBusiness gained insight into its client's campaigns and their competitors' campaigns across every online channel -- search, advertising and the affiliate space. Syntryx's automated digital marketing analysis answered the questions: Who is promoting the competition? Who is driving traffic to that site? Are these offers working?

The result? Using Syntryx as their primary tool for media planning and research and monitoring referral prospects for each vertical market, geography and keyword, ForgeBusiness increased the number of affiliates recruited, the volume of affiliates (impressions, visitors, conversions, leads), improved search engine rankings of their clients' domains, as well as gained help their clients gain a competitive edge against their competitors. ForgeBusiness also optimized the results for their clients. For example, By using the Syntryx solution to review current competitor media exposure, they were able to able to grow their leading clients affiliate base by over 380% in the last 6 months and yield an activity increase rate of 106% across their base by identifying new opportunities in their current affiliate base.

"As a leading global agency, we needed a high-end data mining solution to complement our analytics, recruitment and activation methodologies. We selected Syntryx as it offers functionality that is unmatched in the industry. It is the perfect tool if you're data driven. We've found that it has changed the way we manage our recruitment. As a high end solution, it delivers way beyond its price point."

To schedule a demonstration of the solution, please call Syntryx at (303) 800-1704 or emailing research@syntryx.com. More information can be found at: www.syntryx.com.

About ForgeBusiness:

Forge is an Internet Affiliate Marketing Company like no other. ForgeBusiness develops turnkey affiliate marketing strategies and implements & manages multi-network affiliate marketing programs. ForgeBusiness is a preferred partner on Commission Junction, Google Ad Network (Perfomics), Zanox, OfferForge and many other leading partners. Its globally patented methodologies & philosophy of relentless contact ensure optimized results from complex affiliate strategies. ForgeBusiness offers a wide variety of internet marketing services including: affiliate market research, super-affiliate recruitment, affiliate program development and turnkey e-commerce enablement. More can be found at www.forgebusiness.com.

About Syntryx Executive Solutions:

Syntryx Executive Solutions, Inc., provides Competitive Intelligence and Broad Digital Marketing solutions for brand advertisers and online marketers at mid to large companies. By employing proprietary search-based technology and strategic International partnerships to automatically collect, aggregate, analyze, and act upon information on how over 100 million international websites attract customers to their sites, Syntryx is able to simplify the competitive intelligence portion of a digital marketers campaign, helping marketers gain insight on how to maximize the campaign of their digital marketing campaign. Syntryx builds solution to enable online marketers and brand executives to maximize their influence, and profits efficiently in both hypercompetitive and emerging online markets. Established in 2001, Syntryx Executive Solutions, Inc., is privately held and based in Boulder, Colorado. More information is available at www.syntryx.com.

Contact Information: For More information, press only: Valerie Chan Plat4orm PR, LLC Phone: 206.856.7885 E-mail: