Oriflame issues trading update for Q3 and increases full year outlook

Group sales for  the third  quarter 2008 have  developed strongly  in
most markets, and will  be approximately 30%  in Euro, implying  even
stronger sales growth in local currency. Sales growth for Russia  was
approximately 36% in local currency mainly due to strong recruitment.

Margins for the third  quarter are expected  to be slightly  stronger
than last year (8.6% before restructuring costs).

As a consequence, Oriflame  is increasing its  sales outlook for  the
year, which previously was  to increase sales by  above 15% in  local
currency. Sales growth for  2008 is now expected  to be above 20%  in
local currency. The outlook that the operating margin is expected  to
improve despite  the  prevailing exchange  rate  environment  remains
unchanged.

As has  been shown  historically,  Oriflame's quarterly  results  are
affected by a number of factors such as the:

  * Effectiveness of individual catalogues and product introductions
  * Effectiveness and timing of recruitment programmes
  * Timing of sales and marketing activities
  * The number of effective sales days per quarter
  * Currency effect on sales and results

Oriflame Cosmetics SA is publishing its interim report for the period
January - September on 22 October.


For further information, please contact:


Magnus Brännström     Chief Executive Officer  Telephone: +41 798 263
                                               754
Gabriel Bennet        Chief Financial Officer  Telephone: +41 798 263            713
Patrik Linzenbold     Investor Relations       Telephone: +46 765 422
                      Manager                  709



Oriflame is an international  cosmetics company selling direct,  with
sales in  61 countries.  Oriflame  offers a  complete range  of  high
quality  skincare,  fragrances,  colour  cosmetics,  toiletries   and
accessories, marketed  through a  sales  force of  independent  sales
consultants. Although the company has grown rapidly it has never lost
sight of its original business  concept - natural Swedish  cosmetics,
sold from  friend  to  friend.  Oriflame is  a  co-founder  of  World
Childhood Foundation.  Oriflame Cosmetics  is  listed on  the  Nordic
Exchange.


The press release can also be downloaded from the following link: