Contact Information: Contact: Audrey Doherty-Benedetto/Sandy Young (619) 236-8397
Souplantation and Sweet Tomatoes React to New California Menu-Labeling Law
Restaurant Chain Applauds Action to Provide Nutrition Information to Consumers
| Source: Garden Fresh Restaurant Corp.
SAN DIEGO, CA--(Marketwire - October 6, 2008) - Garden Fresh Restaurant Corp., parent company
of Souplantation/Sweet Tomatoes, today announced its support for Governor
Arnold Schwarzenegger's signing of SB 1420, a bill which requires some
California chain restaurants to provide point-of-purchase nutrition
information. Headquartered in San Diego, Souplantation/Sweet Tomatoes'
restaurants have been providing comprehensive nutrition data for all of its
regular menu items since the chain was founded 30 years ago. Currently, all
110 restaurants across the nation provide nutrition information to their
guests in the readily-available "Make it Fit" guide.
"Recently there has been a rallying cry from consumers and government for
easily accessible nutrition information and healthier menu options," said
Michael Mack, CEO of Garden Fresh Restaurant Corp. "However, as we
commemorate our 30th anniversary this year, we also celebrate that we have
been an advocate of food labeling since our inception. As the creators of
the salad buffet concept, we have always believed that sharing this
important information is the right thing to do, and we wholeheartedly
support the Governor's signing of this historic bill."
Souplantation/Sweet Tomatoes' "Make it Fit" guide was compiled by an
independent dietician to provide accurate and health-conscious dining
information for restaurant guests. From made-from-scratch soups and
signature salads to fresh baked breads and hot pastas, each menu item is
listed in the brochure along with its nutritional information in 11
different categories, including the amount of calories, cholesterol, total
carbohydrates and more. All nutrition information is also available online
at www.souplantation.com or www.sweettomatoes.com.
Garden Fresh has taken the concept one step further and developed a
nutrition guide specifically for younger diners. For children aged six to
11, Souplantation/Sweet Tomatoes offers a "Make it Fun" guide, which uses
cartoon characters and fun games to encourage children to add a variety of
colorful and nutritious foods to their plate and recommends suggested
serving sizes.
Souplantation/Sweet Tomatoes' creation of the "Make it Fit" and "Make it
Fun" nutrition guides are just two ways that the restaurant chain
demonstrates its long-standing, proactive and transparent approach to
providing healthy meals and valuable information to its guests. In
addition, the restaurants also do not use artificial trans fats or add MSG,
preservatives or fresheners to any of their produce or recipes.
About Souplantation/Sweet Tomatoes
Souplantation/Sweet Tomatoes was founded in 1978 in San Diego and currently
operates 110 salad buffet-style restaurants across the western, southern,
and eastern portions of the United States. Souplantation/Sweet Tomatoes
features an every day selection of made-from-scratch soups and salads and
hand-crafted muffins, focaccia and breads and desserts. The concept
is built around freshly made, great-tasting, recipes with a salad bar full
of seasonal vegetables and tossed salads prepared exhibition-style every 20
minutes. Restaurants are open daily for lunch and dinner and also for a
special Sunday Breakfast featuring a variety of wholesome morning favorites
in addition to regular selections. Souplantation/Sweet Tomatoes
provides its guests with an excellent value by offering unlimited access to
its entire menu of high quality fresh items at a fixed price. For more
information, visit www.souplantation.com or www.sweettomatoes.com.
Editor's Note: Garden Fresh Restaurant Corp. CEO Michael Mack and Executive
Director of Brand & Menu Strategy Joan Scharff are available for interviews
to discuss the restaurants' voluntary implementation of nutrition
brochures, as well as the overall benefits of providing nutrition
information and nutritious menu options for consumers nationwide.
Electronic copies of the Make it Fit and Make it Fun guide are also
available, upon request.