MONTEBELLO, Calif., Oct. 6, 2008 (GLOBE NEWSWIRE) -- Katzkin Leather, Inc., the automotive aftermarket industry's leading manufacturer of custom leather interiors, has added comfort to their standard line-up of style and luxury on every vehicle interior they offer. LiquiCell Technologies of Eden Prairie, Minnesota, developers of a unique method of relieving driver and passenger fatigue and discomfort, will use Katzkin's vast network of authorized automotive restylers to distribute their patented LiquiCell membranes to drivers and passengers throughout North America.
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LiquiCell's proven technology reduces and, in many cases, eliminates such vehicle occupant discomfort issues as muscle fatigue, numbness, fidgeting and tailburn -- issues that more and more drivers now face with average commute times rising every year. Using an innovative combination of low-viscosity fluid and strategically-placed seal points that control the flow of liquid, a set of anatomically designed LiquiCell membranes carefully positioned on the cushion of the driver and passenger seats under the newly-installed leather interior will produce a noticeable difference in occupant comfort in as little as one week.
This "comfort over time" effect is achieved by equalizing perpendicular pressure at the point of contact, reducing soft tissue compression which, in turn, significantly reduces skin friction and soft tissue shear stress. Medical evidence proves that while gels, foams and air do provide some relief of discomfort, they do not protect against these harmful effects of friction and shear stress, two of the most influential factors related to discomfort. By significantly reducing shear stress, LiquiCell has been proven to improve blood flow by 150%.
After piloting this product on their Toyota line of interiors, Katzkin has expanded it to include all of their 2500+ patterns across a wide range of makes and models. "Customers are beginning to demand LiquiCell in their new vehicles just from 'word-of-mouth' referrals alone," said Katzkin's National Sales Manager, Ron Leslie. "Clearly, it works and customers are noticing," he went on to say.
Founded in 1983, Katzkin offers interiors that can be customized in billions of ways. Over 100 colors and materials can be ordered in single-tone factory match seats or in a variety of two-tones with available options such as piping, perforation, contrast stitching and custom embroidery. Now, LiquiCell can be added to any of them. For more information, visit www.katzkin.com.
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