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Mochi Media Joins Google for Launch of AdSense for Games
Online Games Network Works With Google Gaming Program for International Monetization
| Source: Mochi Media
SAN FRANCISCO,CA--(Marketwire - October 8, 2008) - Mochi
Media today announced a collaboration with Google's AdSense for
Games™ that will enable Google to place advertisements in MochiAds,
Mochi Media's network of online
games. Through this relationship, AdSense for Games will gain access to
Mochi Media's international ad inventory and reach gaming audiences across
tens of thousands of Web sites. Mochi Media's community of game developers
will also realize increased monetization for their creations, as Mochi
Media adds Google to its existing networks.
"Working with Google will be tremendously beneficial to both parties, as
well as to our community of game developers," said Jameson Hsu, CEO of
Mochi Media. "Google AdSense for Games will be able to offer a wide reach
for its advertisers, and Mochi Media can better monetize international
traffic for our developers and publishers."
Mochi Media has been developing its online game platform since 2005 and
has built a strong reputation in the game development community through its
MochiAds product, an online games
network that provides analytics, distribution, and monetization tools. In
joining forces with Google, developers using MochiAds will seamlessly and
automatically gain access to text, image, and video ads from the AdSense
for Games network. Advertisements via AdSense for Games will primarily be
delivered as pre-game and inter-level text and video ads in games.
Free online games reach a broad
and engaged audience, with one in four Internet users visiting online games sites each month(1).
Surveys have also suggested that online gamers are more accepting of
ad-supported games, with a recent Macrovision study indicating that 83
percent of gamers are willing to view a 30-second ad in exchange for free
game play. The online games audience is becoming increasingly attractive to
advertisers because these types of games offer a new, engaging medium to
reach key age groups, and a 50/50, male/female split audience.
About Mochi Media
Mochi Media is a platform dedicated to fueling the creativity of the gaming
community through its products and services. The core product, MochiAds, is
the largest online games advertising network for developers, advertisers
and publishers. The network provides game developers with monetization,
distribution and analytics while providing advertisers with turnkey
opportunities to reach over 60 million unique users per month. The
thousands of online games available in the game catalog provide publishers
with engaging content to entertain and monetize their users. Mochi Media is
headquartered in downtown San Francisco.
Google and AdSense for Games are trademarks of Google Inc. All other
trademarks are the property of their respective owners.
(1) comScore World Metrix Study, July 2007