MONTREAL, Oct. 9, 2008 (GLOBE NEWSWIRE) -- FieldTurf has once again been selected as the official turf for the Super Bowl's "NFL Experience," slated for January 24-25, January 29-31 and February 1 in Tampa, the site of Super Bowl XLIII. This marks the eleventh consecutive year that FieldTurf has been the NFL's turf supplier for the "NFL Experience" which is one of the most widely attended events on the NFL calendar. More than two million fans have attended since its inception in 1992.
The "NFL Experience" is pro football's interactive theme park offering fans the opportunity to participate in games, displays, entertainment attractions, kids' clinics, free autograph sessions and the largest football card show.
"We are pleased to work again with FieldTurf," said NFL Senior Director of Special Events Mary Pat Augenthaler. "Our goal is to provide as close to an NFL experience as possible, and having the same product for our activity areas that 21 NFL teams use on a regular basis is necessary."
"It's an honor for us at FieldTurf to again be associated with the NFL and with the 'NFL Experience,' which is perhaps the greatest and most popular football fan attraction in existence," said FieldTurf Tarkett CEO Joe Fields. "From our yearly commitment to the 'NFL Experience' to being the Official Turf Provider of Super Bowl XL to having 21 League teams currently using our product, we are very proud of our longstanding relationship with the NFL and with its member clubs. We are thrilled to provide the fans with the same surface that the pros play on to create a pro-like atmosphere for everyone to experience. We look forward to continuing the relationship for many years to come."
Every two years, the NFL Players Association releases the results of its polling of all League players who are asked to rank the NFL's 31 stadium surfaces. In the most recent results (January 2007), the NFL's players once again tabbed FieldTurf as the runaway leader among all artificial turf brands. FieldTurf's Qwest Field, the home of the Seattle Seahawks, was ranked second in the league behind only the natural grass at Raymond James Stadium in Tampa. This marked the third consecutive survey over the past six years that Seattle has rated in the top five. In addition, FieldTurf compared extremely favorably to the league's natural grass surfaces with Qwest Field's FieldTurf outranking 18 of the league's 19 grass surfaces in 2007. Overall, FieldTurf placed four fields in the NFL's top ten, a feat that had never previously been accomplished by any brand in the annals of artificial turf.
FieldTurf Tarkett, a Division of the Tarkett Group ($3 billion revenue in 2007), is the largest entity in the sports surfacing industry and offers unparalleled leasing capabilities, engineering, manufacturing resources, and environmental standards. In addition to its world-renowned FieldTurf and Prestige brands of artificial turf, FieldTurf Tarkett provides an equally impressive range of sports flooring products that includes synthetic and hardwood basketball, volleyball and gymnasium flooring, squash and racquetball courts, floor protection and covering systems, and weight room flooring. Also in the range of FieldTurf Tarkett products are high performance indoor and outdoor running tracks including the Beynon track surfaces, playground surfacing, commercial and residential landscaping, and a complete range of tennis and golf surfaces. All of FieldTurf Tarkett's surfaces are developed, produced and installed with a concentration on sustainability and a commitment to protecting the environment. The company calls it 'Environmental Intelligence' and lives by this principle in every way. For more information, visit www.fieldturftarkett.com.