CAMBRIDGE, MA--(Marketwire - October 14, 2008) - On October 28, the
MIT Enterprise Forum of
Cambridge will host a
panel conversation to
discuss the re-emergence of advertising networks and their growing role in
reaching an increasingly fragmented audience.
The keynote panel will include thought-leaders from advertising agencies
and networks and will explore topics including the impact of new economics
for the advertising inventory value chain, targeting methods and the future
role of advertising exchanges in the ecosystem.
Panelists:
Ron Belanger is the vice president of agency development for Yahoo! Search
Marketing. Belanger is responsible for building relationships with Yahoo's
agency partners and supports a number of initiatives such as joint
research, agency staffing, co-marketing events and product training. Prior
to joining Yahoo!, he was vice president of search and affiliate marketing
at Carat Interactive (now Carat Fusion). Belanger is a noted expert in the
field of search marketing, with a focus on search and branding.
Daniel Jaye, a leader in behavioral targeting, was most recently president
of TACODA and played a critical role in the company's sale to AOL/Time
Warner. Prior to TACODA, Jaye was founder, CTO and chairman of Permissus
and co-founded and was CTO of Engage, Inc., where he was in charge of
product strategy, delivery and operations. Jaye also invented the concept
of "anonymous profiling" and patented a system for building user profiles
and a method for inferring demographic information of website visitors.
Dwight Merriman is chairman and co-founder of AlleyCorp, a provider of
strategic advice and counsel to technology companies. Merriman is also a
co-founder of DoubleClick, where he served as CTO for ten years and was the
architect of the DoubleClick advertising serving infrastructure, DART. In
2005, he co-founded Panther Express and ShopWiki, where he still serves as
chairman. Merriman is also a Board member of the web photo/video sharing
company Phanfare.
Mike Troiano is the founding CEO of matchmine, a network that helps create
new revenue opportunities for online publishers. Troiano was previously SVP
of business development at mobile content pioneer m-Qube and was also
president of Primix, where he helped increase annual revenues over $25
million, double gross margins and add nearly $200 million in shareholder
value. Troiano spent his early career at advertising agencies, working with
clients such as AT&T, Coca-Cola and Taco Bell.
The panel will be moderated by Don Dodge, director of business development
in Microsoft's Emerging Business Team.
When: Tuesday, October 28, 2008
Networking: 5:30 p.m.
Program: 6:15-8:00 p.m.
Reception: 8:00-9:00 p.m.
Where: Stata Center (Bldg. 32), Kirsch Auditorium, 32 Vassar St., Cambridge
Sponsors: Web Innovators Group of Boston, MITX
Registration and information:
http://www.mitforumcambridge.org/oct.html
Pricing: Forum members: $20; Non-members: $30; Students from all
universities, free with college ID.
Contact Information: MIT ENTERPRISE FORUM OF CAMBRIDGE CONTACT:
Regina Smith
MIT Enterprise Forum of Cambridge
617-253-3937
PRESS CONTACT :
Brad Baker (for MIT Enterprise Forum)
CHEN PR, Inc.
781-672-3118