Longitude Health Survey Reveals 100 Percent of Physicians Agree Collaborative Care Support(SM) Can Improve Their Quality of Care

SOMERSET, NJ--(Marketwire - November 6, 2008) - Longitude Health, Inc. (www.longitudehealth.com), provider of web-based, guided health and wellness solutions for mid-size, self insured companies, today announced the results of their Collaborative Care Support (CCS) survey taken at the annual meeting of Missouri Chapter-American College of Physicians*. New data shows physicians' overwhelming support for the use of a CCS model -- the fusion of physician interaction, patient healthcare goals, a personal health coach, and on-line resources -- to provide extended personalized care while decreasing their workload.

According to the Collaborative Care Support model survey:

--  100 percent of physicians agreed or strongly agreed that, with ongoing
    attention to patient education and support for behavioral change, CCS has
    the potential to improve the quality of care by providing physicians a new
    means to encourage lifestyle change and adherence to therapy.
--  78 percent of physicians agreed or strongly agreed that, with ongoing
    attention to patient education and support for behavioral change, CCS has
    the potential to improve physician office workflow by reducing the number
    of patient phone calls.
    

"A typical 15-minute doctor's visit yields very little time for physician patient interaction," said Longitude Health's co-founder, Jan Swaney, M.D., who conducted the survey. "With their extreme workload, there's limited opportunity for physicians to ensure patient follow through, let alone oversee and encourage the lifestyle changes needed to set patients on the proper course toward good health. The Collaborative Care Support model helps extend the benefits of physician guidance -- on the patient's schedule -- via personalized, web-based resources."

Additionally, most physicians surveyed indicated that they would be interested in participating in Longitude Health's, Collaborative Care Support beta test. "Physicians are a very conservative group and often do not participate in new programs without first reviewing a considerable amount of supporting data," Swaney added. "It's encouraging to see such a favorable response from our initial survey."

For more information on Collaborative Care Support, please view Longitude Healthcare's on-demand webinar on MyHealthVillage.com or via clicking on: Introducing MyHealthVillage.com Live Better Longer.

Additional information may also be accessed by viewing, Longitude Health Launches Collaborative Approach to Lowering Healthcare Costs and Improving Productivity for Mid-Sized Companies in the news section of Longitude Health's website, www.longitudehealth.com.

*Longitude Health's Collaborative Care Support survey is not affiliated with or endorsed by the Missouri Chapter-American College of Physicians.

About Longitude Health, Inc.

Based in New Jersey and with operations in Missouri, Longitude Health (www.longitudehealth.com) is a privately-held, investor-backed company offering comprehensive web-based, guided health and productivity improvement solutions for mid-size, self-insured businesses. Its flexible tools and holistic approaches provide incentives, integrate with primary care physician oversight and enable social networking support for a completely collaborative solution leading to sustainable, long-term, healthy life style habits. Longitude Health's MyHealthVillage.com portal and HealthGuides provide businesses with a highly-valued employee benefit while at the same time improving productivity and reducing health related costs. For further information on Longitude Health visit www.longitudehealth.com.

Contact Information: Contact: Jackie Abramian BridgeView Marketing Tel: 207-439-0963 Mobile: 617-584-2580 Jackie@bridgeviewmarketing.com