borawind ag Announces Focus Green Internationaler Designpreis 2008

CHAM, SWITZERLAND--(Marketwire - November 10, 2008) - E-Wire -- The competition Successful participation in design competitions offers companies and design studios a great many advantages, as well as strengthening their market position. Awards are evidence of outstanding innovative strength, and provide positive feedback on the work done in product development. In this way, awards also become quality criteria, for companies and products alike. In addition, they strengthen brand identity, lead to the formation of a positive image, and help to increase motivation internally. Award-winning products generally make a valuable economic and cultural contribution to business and society.

The Baden-Württemberg International Design Award, which is awarded as a government prize, has an unmistakable profile. The "Focus in Gold" and "Focus in Silver" design awards are highly sought after as guarantees of the highest design quality. Every year, contestants are invited to compete for this award with products focusing on a topic that changes from year to year, and that takes its lead from issues that are of decisive topical importance for the business world in general and product development in particular. Low participation fees guarantee the respectability and credibility of the competition, as well as its non-commercial nature, and also allow small and medium-sized enterprises to test their design work in an international environment. The award's fairness is also helped by the fact that the members of the judges panel are already known when the call for entries is made, and that their products may not take part in the competition.

The topics for 2008 Environmental protection and sustainability are topics that currently dominate public and political debate. As never before, the call for environmentally friendly products is becoming ever louder, especially in the international growth markets and at major trade fairs. It is up to companies and designers to find answers to these calls -- answers that may differ greatly from industry to industry. Sometimes the focus is on optimized or substitute materials, sometimes on more technically oriented measures to reduce energy consumption during manufacture and use. Finally, formal longevity must not be underestimated, since it is especially decisive for how long a product is used, and thus for its environmental impact. While eco-conscious companies often acted voluntarily as "political activists" and out of a sense of social responsibility in the 1990s, economic constraints on their own are nowadays enough to bring about a new departure in product development. Constantly increasing raw materials and energy prices demand that design, engineering and construction deliver intelligent ways of economizing.

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Contact Information: CONTACT: Andreas Schweitzer borawind ag Vice Chairman Seestrasse 1 CH 6330 Cham, Switzerland Tel: +41 22 716 54 09 Mobile : +41 79 211 65 60 eFax +41 860 792 116 560 WEB SITE: http://www.borawind.com