Contact Information: Contacts: Gavin Skillman or Eleni Bourinaris LaunchSquad Phone: 212-564-3665 Email: RTC (at) launchsquad.com
Real Time Content Introduces Personalized Video Solution to the U.S. Market
Innovative Online Advertising Solution Helps Ad Agencies and Their Clients Deliver Higher ROI and Increased Conversions for Campaigns
| Source: Real Time Content
NEW YORK, NY--(Marketwire - November 19, 2008) - Real Time Content (RTC), a leading provider of
online video ad technology, announced its entry into the U.S. market today
with the first Personalized Video solution available for ad agencies,
online advertisers and online publishers. RTC's proprietary Personalized
Video solution is the only platform for advertisers and publishers that can
deliver truly personalized video in real time, resulting in the most
effective campaigns that drive the highest click-through and conversion
rates in the industry.
After gaining traction in the U.K., deploying successful campaigns with
Manchester United and Nationwide Building Society, a leading U.K. financial
services company, RTC has set up its headquarters in New York, bringing the
benefits of increased relevance and higher ROI to the hub of the
advertising and publishing markets.
The concept of personalizing online video shifts the paradigm from mass
video messaging to targeting on an individual level. Audience fragmentation
is creating a fundamental need for marketers to make video advertising more
relevant, addressable and personalized. RTC's technology platform enables
brands to deliver customized video experiences, while giving consumers more
control about how they view and consume content.
RTC enables advertisers to personalize video content and create campaigns
that are more relevant to individual consumers. The ads are personalized
based on viewer interaction and targeting data such as geographic location.
The video and audio content are segmented and tagged based on campaign
goals and assembled on-the-fly using RTC's proprietary storyboarding
software. RTC's Personalized Video platform can deliver thousands of
different versions of an ad based on a broad number of content variants
included in the campaign.
RTC is changing the rules of the linear online video environment and making
it a dynamic and interactive experience. Advertisers enable consumers to
make choices in real time and be an integral part of the marketing message.
By adapting to the individual user profile variations, advertisers are able
to deliver a more relevant message for the consumer, resulting in greater
effectiveness and stronger ROI for the advertiser.
"The campaigns we have executed in the U.K. with Personalized Video
technology have typically resulted in double the click-through rates and
sales conversions than traditional video campaigns," said Naj Kidwai, CEO
of Real Time Content. "In today's economic climate, ad agencies are being
held more accountable for their advertising initiatives, so measuring the
impact of their marketing investment is critical."
Nationwide recently executed a personalized video campaign in the U.K. to
help increase the effectiveness of online advertising campaigns on its own
Web site as well as third-party portal sites. The campaign resulted more
than double the click-through rates for product offerings and a 100 percent
increase in sales conversions when compared to the standard video campaigns
Nationwide had executed. It also resulted in over 8,000,000 impressions and
served more than a 100,000 personalized video advertisements.
About Real Time Content
Real Time Content, Inc. enables advertisers and publishers to create
personalized online video advertising campaigns. Its proprietary Adaptive
Media platform creates customized video messaging based on individual
customer profiles and feedback, which result in greater relevance, higher
click-through rates and increased conversion. The company has been
recognized by AlwaysOn as an OnMedia Top 100 winner and was named to the
Red Herring Europe Top 100. Headquartered in the U.S., RTC has offices in
New York and London with funding from British Telecommunications Plc. and
New Venture Partners. Visit Real Time Content at
http://www.realtimecontent.com.