Zeer Grocery Community Helps Simplify Holiday Food Shopping

CAMBRIDGE, MA--(Marketwire - December 9, 2008) - During the busy holiday shopping season, consumers are looking for ways to ease the task of food shopping and minimize the stress associated with crowded grocery stores. For many consumers, food preparation and meals are an important part of entertaining during the holiday season. But before hitting the crowded aisles, where can consumers find information on the products they need to complete their holiday feasts?

Today, consumers can log onto www.zeer.com and learn simple tips on everything from the best ready-made piecrust or baking chocolate to new products suggestions from other like-minded consumers to make the most of their holiday celebrations. And with the current focus on saving money and rising grocery costs, shoppers have the added benefit of learning about simple ways to save money on their holiday grocery bill without sacrificing taste.

Your gluten-intolerant mother-in-law is coming for Christmas dinner and you need gluten free bread for stuffing? No problem. Just log onto Zeer.com and join or browse Zeer's Gluten Allergy Community and you'll find many options for gluten free bread from other like-minded consumers. You'll also find more than 32 additional carefully targeted communities of interest, from peanut allergies, green living, low-fat diets and low-carb diets, to health conditions like diabetes and healthy hearts, to product passions like beer and wine. Zeer communities are filled with unbiased product reviews, photos, descriptions and full nutritional information for products. And who has time for unneeded trips to the grocery store? Using Zeer's shopping list functionality consumers can easily add new products to, and manage their grocery shopping lists online from home before departing for the store. Consumers can also access Zeer mobile by simply typing m.zeer.com into their mobile browser. From there shoppers can look up products in real time -- right from the aisle -- and read reviews and access shopping lists.

Launched in May, Zeer is a grocery community that connects people to product information, interest-specific communities and consumer reviews. Zeer answers the needs of consumers who feel overwhelmed by product choices, are seeking unbiased and objective product information, or are simply passionate about the foods they eat.

"During the busy holiday season, shoppers are looking for ways to simplify when and where they can -- without sacrificing quality or taste," said Michael Putnam, CEO and founder of Zeer. "We are pleased to offer consumers our growing community of food enthusiasts, and Zeer reviewers who love to share their food experiences. Now more than ever consumers need to make confident buying decisions and shoppers can learn from others about everything they need to make their holiday meal complete."

About Zeer:

Zeer is a grocery product community that helps people "believe in what they buy." Members can research products while shopping or before they go to the store, join communities that match their food-related needs and interests, and share advice with like-minded people. Zeer whittles the world of products down to a personalized community where friends answer product questions, and better information brings confidence in buying decisions. The company was founded by Michael Putnam in 2007, and is privately funded. For additional information on Zeer, please see the company website at http://www.zeer.com or simply type m.zeer.com into any mobile browser.

Contact Information: Kendra Boccelli Boccelli & Co. for Zeer 978.499.0844