Companies Significantly Improve Productivity, User Satisfaction and "Time to Information" With RFID

Best-in-Class Survey Respondents Extending RFID's Benefits Beyond Supply Chains


BOSTON, MA--(Marketwire - December 9, 2008) - Companies of all sizes and types are finding that Radio Frequency Identification (RFID) solutions can deliver significant business benefits, within and beyond supply chains. These companies are vigorously pursuing leverage of RFID-generated data to improve the business value of numerous applications, from business intelligence and analytics to customer relationship management, according to a new study by Aberdeen, a Harte-Hanks Company (NYSE: HHS). To obtain a complimentary copy of the report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=5296.

The research study, "Where RFID Meets ROI: Beyond Supply Chains," surveyed more than 200 IT and business decision makers at enterprises across multiple market and business segments. The survey found that Best-in-Class respondents are:

--  More than 1.3 times as likely as Industry Average and more than 3.4
    times as likely as Laggard respondents to have the ability to craft
    effective RFID Service Level Agreements (SLAs)
--  More than 1.5 times as likely as Industry Average and more than 2.9
    times as likely as Laggard respondents to have consolidated, integrated
    RFID performance monitoring in place
--  More than 1.4 times as likely as Industry Average and more than 1.9
    times as likely as Laggard respondents to have in place middleware or other
    solutions for integration of RFID-generated data
    

The survey also found that Best-in-Class companies enjoyed important business benefits as a result of these efforts and investments. According to the research, Best-in-Class companies achieved an average:

--  19.8% year-over-year increase in user satisfaction
--  9.1% year-over-year increase in employee productivity
--  1.0% year-over-year decrease in overall infrastructure costs
--  7.9% year-over-year decrease in time to information for operational /
    line-of-business applications
    

"RFID is helping Best-in-Class companies to improve user satisfaction, employee productivity, and availability of business-critical information, within and beyond supply chains," said Michael Dortch, senior research analyst, Aberdeen. "These and other benefits make now the time for business and technology decision makers to identify and pursue opportunities to use RFID to improve competitive agility while reducing losses, costs and non-compliance with regulations and industry mandates."

This report offers specific recommendations to help companies to achieve Best-in-Class levels of performance with RFID, through integrated, business-driven management of RFID deployments, key applications, information resources and IT infrastructures. A complimentary copy of the report is made available due in part to the support of the following underwriters: Alien Technology, Fluensee, Intelleflex and Motorola. To obtain a complimentary copy of the report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=5296.

For additional access to complimentary Information Technology Research, please visit http://research.aberdeen.com/index.php/-information-technology.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Michael Dortch Aberdeen Harte-Hanks 415-310-6480 michael.dortch@aberdeen.com

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