thinkorswim's thinkMoney Publication Named 'Best New Magazine' by Custom Publishing Council


CHICAGO and NEW YORK, Dec. 11, 2008 (GLOBE NEWSWIRE) -- thinkMoney(r), the magazine for thinkorswim customers, has won the Pearl Award for "Best New Magazine" in the Design category. The award was bestowed by the Custom Publishing Council in a ceremony in New York. thinkMoney, launched in 2007, is produced by thinkorswim, Inc., a financial trading technology pioneer and online brokerage division of thinkorswim Group Inc. (Nasdaq:SWIM).

"Our customers are busy so we are committed to delivering informative features that are concise, visually appealing and full of actionable strategies," said thinkorswim founding partner and thinkMoney co-editor Tom Preston. "Readers tell us that this is one of the best financial publications they have ever read. It is gratifying to know that the custom publishing industry agrees. We are excited to receive this prestigious award."

thinkMoney, published quarterly, is available in print and digital editions. The thinkMoney Fall 2008 edition features 44 pages of option know-how, trading tips and humor. The lipsticked pig on the cover belies feature stories titled: Do Adjustments Really Work?, Why Commissions Don't Matter, Swimming Naked, and Pairs Trading Special. All issues have articles written by trading veterans and thinkorswim instructors and include readers comments.

"It is a tremendous honor to receive this award from the leading organization for custom publishers in North America," said Kevin Lund of T3 Publishing, publisher of thinkMoney. "thinkorswimmers deserve a slightly irreverent, cutting edge publication that entertains as well as informs. That's what we try to deliver every issue. It's great to have thinkorswim's efforts recognized by its readers and this influential group."

According to the Custom Publishing Council, this year's competition had 614 entries, up from 570 last year, and represented 70 companies in six countries. Winning publications represent a wide range of industries and organizations.

thinkMoney is distributed to all of thinkorswim's customers and currently has a circulation of 60,000 readers. The next issue of thinkMoney is slated for February 2009. For an electronic copy of thinkMoney visit: http://www.thinkorswim.com/thinkMoney

About thinkorswim, Inc.

thinkorswim, Inc., the brokerage arm of thinkorswim Group Inc. (Nasdaq:SWIM), is a leading online brokerage and technology provider focused on offering services and a suite of trading platforms for self-directed options traders, active traders, institutional traders and money managers. thinkorswim customers trade a broad range of products including stock and stock options, index options, futures and futures options, forex, mutual funds and fixed income. thinkorswim provides unique front-end trading platforms that allow customers to trade electronically, sophisticated analytical and research tools, and fast, efficient order execution for even the most complex trading strategies. The products and services offered by thinkorswim have received numerous accolades from third parties including Barron's ranking as its top rated software-based online broker and best for options traders (2006 and 2007) and second overall in 2008. For more information about thinkorswim visit www.thinkorswim.com or call 1-866-839-1100.

The thinkorswim Group Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5555

For more information on Investools, thinkorswim Group Inc.'s education division, visit www.investools.com.



            

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