Contact Information: Contact: Susan Scarlet Marketing & PR Director Gongos Research 248.239.2381
Gongos Research Engages Thousands of Consumers in Online Communities
New Client Communities to Add to That Number
| Source: Gongos Research
AUBURN HILLS, MI--(Marketwire - December 15, 2008) - With a total of over 43,000 consumer
respondents engaged in online research communities on behalf of its
clients, Gongos Research is increasing that number by year-end 2008 with
its development of two new
i°Communities -- one for Blue Bunny and the other for a beverage
company. The global beverage manufacturer will launch a shopper-centric
private online community and Wells' Dairy will launch a community aimed at
moms for their Blue Bunny brand ice cream and frozen novelties.
"Ongoing shopper insights with key customers increasingly influence not
only product development, but how retail environments, merchandising and
marketing programs take shape," states Camille Nicita, Principal and Head
of Retail/Services for Gongos Research. "Not to mention, understanding
consumer behavior and attitudes is even more critical during times of
economic uncertainty."
Gongos Research develops and manages private communities that engage
targeted consumers for Fortune 500 companies, ranging from automobile and
green-technology enthusiasts, to pizza and chocolate lovers, to baby
boomers and empty nesters. Research conducted as part of these communities
includes methods ranging from online dialogues, polls and sophisticated
quantitative surveys, to
ConsumerView online focus groups, in-home product testing and central
location studies.
Gongos i°Communities™ are proprietary, custom research communities that
engage hundreds of consumers for extended periods of time to gain continual
insights about consumer motivations and trends, product usage, brand
relationships, company offerings, and industry awareness. A Gongos metaCommunity™ is a community of communities, where thousands of consumers are recruited
into a single environment to explore multiple market segments, brands
and/or regions, while yielding rigorous quantitative
data.
Since 1991, Gongos Research has worked with leading companies including
Best Buy, Hallmark Cards, Mars Inc., Domino's Pizza, U.S. Bank, GM and
Polaris. In 2007, the company was first named to the Inc. 5000 list of "The
Fastest Growing Companies in America," and in 2008 was among the Honomichl
Top 50.
Gongos Research is a custom marketing research company that forms trusted
research partnerships
with companies around the world. Blending strategic thinking, top
talent, breakthrough technologies and proprietary software, Gongos'
offerings help refine, enhance and advance products and services across
many industries. For further insight into the Gongos culture, visit gongos.com.