Contact Information: Media Contact: Michael Antonellis Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com
Harte-Hanks(R) Trillium Software Positioned as Data Quality Market Leader in the Information Difference Research
Data Management Market Research Firm Selects Trillium Software as Data Quality Leader in Terms of Market Strength, Technology and Customer Base
| Source: Trillium Software
BILLERICA, MA--(Marketwire - December 22, 2008) - Trillium
Software®, a business of Harte-Hanks, Inc. (NYSE : HHS ) and a leading
enabler of Total Data Quality™ solutions, today announced that The Information
Difference, a United Kingdom-based data management market analyst firm,
has positioned the data quality solution company as the overall leader in
its most recent research report concerning the data quality market
landscape. The research report titled "The Data
Quality Landscape Q3 2008" evaluates primary data quality providers
based on market strength and growth, financial strength, maturity and
breadth of technology, and size and geographic scope of customer base.
"Businesses should realize that data quality and master data management
initiatives may hold the key to delivering improved business information,
and therefore, it makes sense to pursue these initiatives even against the
current economic background," said Andy Hayler, chief executive officer at
The Information Difference. "The demand for data quality solutions
continues to increase year over year, and companies like Trillium Software
have expanded the breadth and depth of their data quality offerings to
solve a wide range of information management challenges and improve the
operational efficiency of businesses. Data quality will be an important
consideration in the coming year and beyond."
"Our customers tell us every day that they need to do much more in the
areas of customer relationship management, corporate compliance, and data
governance. They realize the importance of achieving a complete and
accurate understanding of all their informational assets," said Leonard
Dubois, senior vice president of marketing at Trillium Software.
"Important, independent research from credible organizations such as The
Information Difference continue to validate our beliefs concerning the
mission-critical nature of data quality, and their favourable placement and
evaluations position us as a trustworthy partner worthy of long-term
consideration by any company that has data quality challenges."
The research report's evaluation methodology hinges on a market landscape
diagram that shows three dimensions of every vendor: market strength,
technology and customer base. Market strength is made up of a weighted set
of factors including revenues, growth, financial strength, geographic scope
and partner network. Technology evaluates the technology breadth and
variety of each solution, as well as the solution's depth of features and
functionality and maturity. The actual technology providers were asked to
submit responses to questions on a survey, and the results were evaluated,
researched and reported on by The Information Difference analysts.
For more information about The Information Difference, please contact the
firm at +44 208 995 3655 or request an analyst briefing here.
The Information Difference
The Information Difference is an industry analyst firm focusing on master
data management (MDM). Our founders are pioneers who helped shape the MDM
industry, with in-depth MDM global project experience.
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or
call (800) 456-9748.
Harte-Hanks Trillium Software enables organizations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the United States and in the United
Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at
http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Harte-Hanks, Trillium Software, Total Data Quality and other names and
marks. All other brand names, product names, or trademarks belong to their
respective holders.